Retention Manager in NewEra

A manager who will build a player retention process from day one—from welcome emails and bonuses to reactivating dormant (inactive) players.

The main goal is to increase player LTV and reduce churn.

Create a system that encourages players to stay with us longer and generate more revenue/repeat deposits/increase their bets and average checks. VIP players receive personalized attention and generate a stable, high income.
 

Requirements:

• iGaming experience (betting/casino);
• Knowledge of CRM tools (email, push notifications, SMS, messengers);
• Experience building communication chains (welcome flow, bonuses, re-deposits, reactivation);
• Understanding of working with VIP players and bonus mechanics;
• Ability to work with retention metrics;
• Experience in Tier-3 markets (Africa/Latham) is desirable.
   

Responsibilities:

• Launching and developing the brand's retention strategy;
• Setting up welcome series and bonus chains;
• Maintaining a promotional calendar (promotions, tournaments, seasonal campaigns);
• Collaborating with a designer on banners, emails, and push notifications;
• Analyzing results and optimizing campaigns;
• Preparing reports and providing regular updates Team;
  
  Will be a plus:
• Experience in African geography is a plus;
• French language skills;
• Skill in writing email/push notifications;
• Experience launching projects from scratch;

• Experience using AI tools for content.
   

  Working conditions:

• Work schedule 10:00 - 19:00;
• Remote work;
• We provide all the necessary tools for your successful and comfortable work;
• Learning English at the expense of the company;
• Regular team building at the expense of the company;
• Ability to switch between projects and try yourself in different roles.