Retail Marketing Team Leader in Colgate-Palmolive

Do you want to work in a dynamic international company? Join the Colgate team!

Retail Marketing Team Leader

Core Responsibilities:

• Lead the customer/RE segmentation process and work cross functionally to arrive at actions

• Ensure overall 5P   strategies by RE across categories by utilizing Brand Growth Plans and Revenue Growth Management (RGM) to  drive business objectives

• Lead the strategic and tactical development of Category Management processes by leveraging RE based analytics

• Participate and drive thought leadership in top to tops, JVP meetings

• Collaborate cross-functionally to lead and align the Quarterly P&L delivery (Top line & GTN)  

• Co-lead all commercial processes for all categories   (i.e. Budget Planning, Monthly Discipline, RGM) by coordinating across all functions to ensure that commercial plans are robust and drive business objectives

• Partner with Customer team leaders for to build capabilities by RE to be able to achieve business objectives

Functional Competencies:

TRADE UNDERSTANDING:

• Understands the subsidiary’s go-to-market strategy
• Understands the deliverables expected from retailers/middlemen
• Knows the needs, operations, systems, priorities and strategies of customers
• Customizes business solutions based on the requirements of different channels and retail environments

STRATEGIC THINKING:

• Designs effective sales strategies and tactics for channels and accounts, resulting in increased distribution and better execution in-store
• Grasps the conceptual framework of initiatives including brand strategy, the go-to-market strategy, channel development, category management, and the 5ps
• Recognizes the dynamics driving change in the trade, and foresees the likely outcomes for Colgate, its customers, and consumers
• Recognizes competitive factors in developing customer marketing and sales plans

CONSUMER AND SHOPPER INSIGHT:

• Uses fact-based understanding of shopper behavior to tailor in-store programs for different retail environments
• Uses consumer and shopper insights in assortment recommendations, promotion plans, and customer presentations and negotiations
• Partners with consumer insight processionals to define business goals of shopper insight programs

CUSTOMER NEGOTIATION:

• Pursues win-win solutions with persistence, compromise, and respect
• Understands the emotions that drive customer behavior
• Has the self-assurance to say “no” to the customer when necessary
• Relies on facts to influence others

BUSINESS AND FINANCIAL ANALYSIS:

• Understands the drivers of profitability and margins for Colgate and its customers
• Manages account budget, profitability statements and gross to net reporting
• Applies fact-based information such as consumer/shopper research, syndicated data, and financial analysis

FIELD EXECUTION:

• Applies own-the-shelf strategy by category, retail environment and store format, resulting in greater alignment with the consumer, and increased sales
• Monitors and evaluates in-store compliance with 5P guidelines, ensuring consumption, in-stock position and CP “own-the-store”

Leadership Competencies:

• Keeps people well informed of plans, goals and objectives of the company, department and the organization
• Provides clear understanding of job priorities and performance expectations
• Encourages people to work as a team
• Anticipates and facilitates resolution of conflict
• Provides challenging and motivating work that helps people grow professionally
• Demonstrates high energy in tackling challenging goals
• Simplifies systems and processes to eliminate unnecessary work
   

Requirements:

• Higher Education Degree Required
• 8 years of relevant experience
• Experience in People management
• English - upper-intermediate level

We offer you:

• Official employment, work experience in an international company
• Competitive salary and lunch allowance
• Medical and life insurance
• Work in a cohesive professional team