Promo Manager in TRAFMASTERS

We are looking for a Promo Manager - a strong expert who is ready to grow with us. If you are ready to join the team, this position is for you.

Responsibilities:

• Develop and implement innovative promotional strategies to increase brand awareness, attract customers and increase revenue.

• Collaborate with product and design teams to create effective marketing campaigns that clearly communicate the unique benefits of our products and services.

• Definition target audience segments and adapt marketing messages and promotions according to their preferences and behavior.

• Conducting market research and competitor analysis to identify trends, opportunities and potential risks and using these insights to shape marketing strategies.

• Monitoring key retention metrics and KPIs such as churn, reactivation and satisfaction, and using data analytics to optimization of retention initiatives.

• Work closely with the product development team to provide recommendations for improving product features and capabilities that will drive retention and engagement.

• Interaction with other departments to ensure compliance with regulatory requirements.

• Prepare regular reports and presentations on the effectiveness of retention programs and promotions.

Requirements:

• 3+ years of proven experience as a Promo/Retention manager.

• Deep understanding of the industry, including knowledge of market trends, user behavior and regulatory requirements.

• Basic knowledge of promotional tools and mechanics and bonuses structures.

• Practical experience of working with analytical and reporting tools for tracking promotional campaigns.

• Ability to manage several projects at the same time, set priorities correctly and meet deadlines.

• Creative thinking and the ability to create effective marketing content and campaigns.

• The level of English is not lower than Intermediate.