Project manager (brand manager) in Torgoviy Dim Seym, TOV

A lighting and air-conditioning equipment manufacturer is creating a new brand for a line of products — film infrared heaters in the format of a painting. We are looking for an experienced and creative project manager (brand manager) who will lead the development process of this brand and take it to the leading market positions.

Main tasks:

1. Development of a marketing strategy:
   • Analysis of the market and competitive environment;
   • Definition of the target audience and key promotion channels.
2. Formation of the brand image:
   • Creating a corporate style and increasing product recognition;
   • Development and implementation of a positioning strategy brand.
3. Website modernization:
   • Improvement of structure, content and functionality site for user convenience;
   • Optimization of the site for SEO and improving visibility in the network.
4. Preparation presentations and advertising materials:
   • Development of text, graphic and video materials for Internet promotion;
   • Creation of informative and attractive presentations emphasizing the unique advantages of products.
5. Organization of a dropshipping sales system:
   • Establishing partnerships with distributors and searching for new channels sales.
6. Collaboration with advertising and design agencies:
   • Joint work on creating corporate orders and image projects to strengthen brand positions.
7. Conducting promotions and outbound trade:
   • Organization and control of promotions to increase consumer loyalty;
   • Interaction with the target audience, collection and analysis of feedback.

Main task: Within 6-12 months, take leading positions in the market, develop a franchise network and consolidate the competitive advantages of the brand.