Product Marketing Specialist in Lionwood.software

Job description

Lionwood.Studio is a venture studio that creates and launches its own digital products. We quickly test ideas through MVPs and scale the ones that actually work. The main growth channel for our products is videos on the TikTok and Instagram Reels platforms. We are looking for a Product Marketing Specialist who will (a) be responsible for creating, publishing and scaling video content for our products. Approximate distribution of time:

• 70% - creation and publication of videos
• 20% - analysis of ideas, metrics and management of advertising flow
• 10% - search and communication with influencers

Required

• Experience in creating short videos for TikTok / Instagram
• Understanding how algorithms of short-video platforms work
• Ability to quickly create content (speed > perfection)
• Experience or active interest in AI tools:
• video generation
• video editing
• subtitles
• translation
• Creation of original video content (Development and creation of video content with personal participation)
• Independence and responsibility for the result
• English at the intermediate strong level (B1+ — B2)

Responsibilities

Content and growth (?70%)

• Creating short-form videos for TikTok and Instagram Reels that scale organically
• Full cycle of production: from idea to publication and analysis of results
• Regular testing of hypotheses and formats (hooks, pain-based, demo, before/after, storytelling)
• Localization of content in 20+ languages with the help of AI
• Use of AI tools to speed up production and scaling
• If necessary, participate in videos as the face/voice of the brand
  Expected result: a steady flow of videos that generate organic traffic and provide a basis for scaling through paid.

 Analytics and scaling (?20%)

• Analysis of metrics (views, retention, CTR, engagement) and data-based decision making
• Selecting winning videos for paid reinforcement
• Launch and basic management of TikTok Ads / Meta Ads for scaling
• Communicating insights to the product team (market feedback, feature response, new opportunities)
  Expected result: systemic scaling of the best content and growth of product performance.

Influence direction (?10%)

• Experience in paid ads (TikTok / Meta)
• Experience in mobile apps, AI or consumer products
• Understanding A/B testing and content hypothesis

Working conditions

• Compensation for sick leaves (10 days with 50% of compensation), vacation (20 days per year)
• Compensation for specialized courses, training, etc. (from 30% to 100%) — on hold
• Compensation for specialized software (from 30% to 100%) — on hold
• Bonus for sports activities (up to 50% paid by the company) — on hold
• 15% off Local Total Fitness Subscription (access to one fitness club)
• 20% off Network Total Fitness Subscription (access to all fitness clubs in the network)
• English lessons
• Lawyer Services
• Helping with registration and management of the PE
• IT Club Loyalty Program Membership
• Team buildings, pizza, and beer parties, corporate events every month
• Coffee, milk, and cookies at the office