Product Marketing Manager (Manifest) in Boosters (by Genesis)

Boosters is a Ukrainian food company. We create EdTech and life-improvement products that bring value to 22 million people around the world. Our applications regularly get into the TOP ratings in their categories.

Perhaps you have already seen Avrora, Manifest or Promova.

We are currently looking for a Product Marketing Manager to join the Manifest team. . The main purpose of this role is to turn-key the development of web funnels, through which the team attracts users to the product, constantly optimizing them and looking for new ways to increase conversions.

Manifest is a product for women that helps them change their lives for the better. It includes not only affirmations and motivational quotes, but also broader plans for transformation that help women focus on their true desires and goals and become happier. The team's goal for the next 2 years is to become the number 1 transformative product for women in the world.

Your area of ​​influence:

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– Generating ideas and hypotheses for testing on web funnels used by the team to engage users in the product. – Implementation of these ideas and hypotheses on a turnkey basis: from idea to ready-made web funnels through relevant tasks for a copywriter, designer, developer, etc.

– Conducting A/B tests on web funnels in order to increase conversion to subscription and ARPS of users.

- Continuous analysis of competitors' web funnels and using the results of this analysis in tests.

- Deep multi-factor analysis of conversions and using the results of this analysis to optimize existing and generate ideas for new web funnels.

– Analyze the effectiveness of different bundle options, subscription durations and prices, and payment methods used by users.

– Effectively interact with marketing and product teams that will ensure optimal performance of previous tasks.

For this you will need:

– 3+ years in product or growth marketing;

– Experience with tools Amplitude, Tableau, AppsFlyer;

– Understanding of trends in the mobile and/or web industry and the main mechanisms of user engagement;

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– Data-driven approach to work;

– English language level at a level no lower than Upper-Intermediate;

– High level of task prioritization and time management skills;

- Experience with Jira.

We offer:

– Work on a product that is growing rapidly and has large marketing budgets, opening wide opportunities for tests and working with funnels.

– A large space to implement your own ideas and directly influence the product.

p>– I will develop relevant expertise within the team and the opportunity to receive the most relevant knowledge and expertise.

Corporate benefits:

– Compensation for additional training at external trainings and seminars and Business and Management School for employees;

– Large electronic library and access to paid online courses and conferences, internal discussions and workshops, English courses.

- Corporate doctor and health insurance.

Interview process:

– Pre-screen with the recruiter (40 minutes)

– Test task

– Interview with SEO Manifest (1 hour)

– Bar-raising (1 hour)

Leave your resume and let's create a unicorn together! 🦄