Product marketing manager (B2B) in SkyUp Airlines

We are SkyUp and Join UP! - together we form a group of companies with Ukrainian DNA - UPfamily, and are strategic partners. Our team now is over 1400 professionals in Ukraine and abroad. SkyUp Airlines, an international brand, founded in 2017, is a brave innovator that makes Ukrainian aviation more democratic and open. Our mission is to encourage travel to change people's worldview. We invite to the team people who are truly in love with their work, those who are ready to accept challenges and turn them into opportunities, and who share our values. Together with us, you will get experience working in an international company, you will be able to put your knowledge into practice, implement cool projects, and develop professionally. We believe that the best solutions are found and implemented by the team when everyone can contribute. Here you will have the opportunity not only to propose ideas but also to implement them in life. We are in this together! SkyUp is looking for Product marketing manager (B2B) a leader who will achieve new ambitious goals and horizons together with our multinational team.

Requirements:

• University degree in marketing, business administration, communications, or a related field.
• Minimum 3 years of experience in marketing, preferably within the B2b segment.Proficiency in digital marketing tools and platforms, including CRM systems, email marketing systems, marketing automation, and analytical software.
• Fluent English.

Main responsibilities:

• Develop and implement comprehensive B2B marketing strategies to achieve business objectives.
• Identify market opportunities and create targeted campaigns to attract and retain business clients.
• Collaborates with charters, ACMI and sales teams to ensure marketing strategies align with business units’ goals
• Collaborates with brand marketing, digital marketing, PR, SMM teams to design and control the execution of multi-channel marketing campaigns.
• Use digital software and e-marketing tools for regular, structured campaigns for b2b products (e.g. newsletters, promotions).
• Create a calendar of events and promotions, initiate a plan of activities.
• Fill the website with relevant information in the part of b2b products
• Ensure consistent brand messaging across all B2B marketing channels and materials. Enhance the airline’s brand reputation within the business community through strategic initiatives and partnerships.
• Measure, analyze and report of campaigns performance, making data-driven adjustments to optimize results
• Develop loyalty programs and incentives to increase customer retention and satisfaction
• Conduct market research to understand industry trends, customer needs, and competitive dynamics
• Work closely with cross-functional teams to drive marketing initiatives

What we offer:

• Career in a large international company, that is quickly and confidently scaled.
• We support the development of employees and offer: corporate university GROW UP - compensation for external studies and trainings.
• Culture of openness, equaty and supportiveness.
• Annual paid vacation and sick leaves.
• Medical Insurance for you.
• Competitive salary.
• Corporate travel discounts with Join UP!