Product & Marketing Lead in Mermade

We are looking for a Product & Marketing Lead who thinks not in terms of campaigns, but in terms of products, brands and business growth.

This is a role at the intersection of marketing, product and commerce.

About the role

Product & Marketing Lead is responsible for:

• developing the product portfolio of brands

• marketing strategy and go-to-market

• growing sales and brands in numbers, not just in reach

This is a key strategic position, with a direct impact on business results.

Areas of responsibility

Product

• Formation and development of product strategy for several brands

• Participation in the creation of new products: from idea > concept > launch

• Work with positioning, UTP, pricing, packaging

• Analysis of the market, competitors, trends in beauty & skincare

Marketing

• Building a marketing strategy for each brand

• Launches of new products and collections (go-to-market)

• Synchronization of brand, performance, influence, content

• Control of marketing budgets and efficiency

Business and growth

• Focus on revenue, margin, ROMI

• Close cooperation with sales, production, R&D

• Working with analytics, hypotheses, scaling successful solutions

Who we are looking for

• 5+ years in marketing / product marketing

• Experience with product, not just communications

• Understanding beauty / FMCG / lifestyle - a big plus

• Ability to work with numbers, analytics and business goals

• Strategic thinking + ability to bring ideas to launch

• Experience of working with several brands or product lines is an advantage

What is important

• This is not SMM and not only performance

solutions

• A team with which you can build, not "agree"

• Competitive compensation + growth together with the business

If this role resonates with you and you want to influence the product, brands and growth - we are waiting for your resume.