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DarkSkyPlatform
As a Product Marketer at DarkSkyPlatform, you will help grow our products on the Atlassian Marketplace. You will be responsible for creating clear product messages, executing go-to-market strategies, and collaborating with cross-functional teams to ensure our products resonate with our target audience. This role is perfect for a strategic thinker with a passion for technology and a knack for storytelling.
Key Responsibilities
Market Research & Analysis: Conduct in-depth market research to identify trends, customer needs, and competitive landscape. Use insights to inform product positioning and marketing strategies.
Product Positioning & Messaging: Develop clear and compelling product positioning that differentiates our offerings in the market. Craft messaging that resonates with target audiences across various channels.
Go-to-Market Strategy: Plan and execute product launches, including developing marketing materials, coordinating with the product team, and driving awareness through various channels.
Content Creation: Produce engaging product-related content, including blog posts, case studies, videos, and other collateral.
Customer Advocacy: Work closely with the support team to gather feedback, identify testimonials, and develop case studies that highlight the value of our products.
Performance Tracking: Monitor and analyze the performance of marketing campaigns, product launches, and other initiatives. Use data-driven insights to optimize strategies and improve outcomes.
Collaboration: Work closely with product managers, designers, developers teams, and other stakeholders to align marketing efforts with product development and business goals.
Qualifications
At least two years of experience in product marketing, preferably in software.
Knowledge of the Atlassian ecosystem is a plus.
Strong written communication skills for creating compelling narratives and marketing copy.
Proficient with marketing tools (e.g., HubSpot, Google Analytics) is a plus.
Creative thinker with a knack for developing innovative marketing strategies.
Ability to work both independently and as part of a team.