Product Manager OTC in SOFARMA UKRAYiNA, TOV

Sopharma is the largest Bulgarian pharmaceutical company. With 11 production sites and a presence in more than 40 markets, we stand for quality, reliability, stability and transparency. We are inspired by caring about improving people's lives - a commitment to a cause that has brought generations together for over 90 years.

 About the role

We are looking for a Product Manager to manage a portfolio of OTC brands with a focus on media-driven growth (TV and Digital). The position opened due to an internal promotion - a great opportunity to join a team where growth is real. You will be responsible for the full product lifecycle, from market analysis and strategy development to campaign execution, budget and ROI management, and cross-functional team interaction.

KEY RESPONSIBILITIES:

• Manage the full product lifecycle from market analysis to execution and tracking results
• Develop data-driven brand positioning and growth strategies and of insights
• Planning and implementation of media campaigns (TV, Digital, in-store)
• Ensuring brand growth through an effective communication mix and creative approaches
• Managing budgets and ensuring ROI across brands
• Cross-functional interaction with sales departments, regulatory units and external agencies

KEY REQUIREMENTS:

• 3+ years in pharmaceutical marketing (OTC - preferred)
• Hands-on experience with TV advertising and digital campaigns
• Experience in brand/product management
• Strong analytical and commercial thinking
• Ability to manage multiple brands and projects at the same time
• English: Upper Intermediate level +

WE OFFER:

• International company with a strong OTC portfolio
• Competitive salary and performance bonus
• Company car
• Medical insurance
• Career growth opportunities

Interested? We will be glad to meet you - send an application.