Product Analyst in SSM, DP

Performics Ukraineis looking for Product Analyst.

Performics Ukraine is an international performance marketing agency. We were founded in 1998, became part of Google in 2004, and are now part of one of the world's largest marketing and communications groups, Publicis, which employs more than 80,000 people in more than 100 countries, and our clients include the world's largest brands from different market segments.

We are part of TOP-3 performance of marketing agencies of Ukraine according to the results of the rating of digital agencies IAB Ukraine, 2023. We have awards in the Effie Awards Ukraine and IAB MIXX Awards Ukraine contests.

You can join our progressive team of professionals. We have big ambitions, goals and a desire to improve the effectiveness of marketing investments for our clients. We are constantly growing and developing. And you can do it with us.

We we expect you to have the following skills and experience:

• Knowledge and use of Google Looker Studio, PowerBI, Google Analytics, GTM, Adjust/ApssFlyer/Firebase, Hotjar/Сlarity/Plerdy
• You understand what SDK, CUID/CID, ROI, ROAS, ROMI, LTV
• You understand how complex visualize and explain arrays of data with simple and understandable dashboards
• You understand what main events users perform on websites and mobile applications, and what needs to be optimized to improve conversion
• You know how to evaluate the profitability of channels engagement, which features/products in the mobile app/site are used more often and what can be monetized to increase revenue
• You have experience in a similar position from 2 years
• English language level: Intermediate B1+

It would also be cool if you:

• You understand the basic principles of database operation;
• You can work with numbers, calculate LTV, ROAS, build and analyze marketing funnels;
• You can work with SQL, R, Python

The main duties of this position:

• Building analytical reporting on customer products (Google Looker Studio/PowerBI)
• Preparing reports from databases (Google BigQuery);
• Performing data analysis to provide recommendations on customer products (cohort analysis, user personalizationand behavioral cohorting, forecasting, impact analysis).
• Provide effective presentations of findings and recommendations by creating a visual representation of quantitative information.
• Develop and automate reports to answer recurring questions and track key metrics.
• Develop and implement end-to-end analytics projects.
• Identify metrics, analyze app/site/landing usage patterns, and resolve issues that prevent us from achieving our goals and key results
• Running A/B tests and analysis of hypotheses introduced by the project manager
• Building and analysis of user navigation maps in the application and on the website
• Building reports based on web analytics and mobile analytics< /li>

Why it's cool to work here:< /strong>

• You will work with big budgets and international global brands. You can see their names here: https ://www.performics.com
• You will have access to tools and cases of our clients from all over the world. And you will be able to use this knowledge and experience in practice.
• You will have the opportunity to live in any country and work remotely for up to 6 weeks a year in Publicis offices around the world (more than 100 countries), according to of the internal program "Work Your World". And if you like it and meet the requirements, then you can go to work in any agency in the country where you will be interested and comfortable
• We have official employment ("white" salary) and conditions according to the laws of Ukraine
• 24 calendar days of paid vacation, paid sick days
• Life and health insurance on corporate terms
• Flexible work schedule and the possibility to work 2/3 ( days in the office/at home)
• Modern office in the center of Kyiv, table tennis/football, Play Station, tabletops
• Competitive salary and annual review based on the results of meeting goals
• Employee development program. Access to local and international courses and trainings
• Participation in local and international professional conferences, trainings
• Corporate English language courses
• Cool events every month: acting, city ​​tours, bowling, board games, video games, karaoke, etc.

Send your resume to talentsearch_ua@publicisgroupe.com

or leave your feedback here

We look forward to meeting you!