PR & Brand Communication Manager in Buki, marketplace for tutoring

Hello Friend! We at BUKI have been building an international EdTech marketplace for over 10 years, the AirBnB / UBER of education. Our service helps tens of thousands of tutors around the world to find students for themselves, and vice versa - to find the best teacher. BUKI started its work in August 2014, and today it is the largest resource in Ukraine. We are also growing very quickly in a number of countries: Poland, Romania, Spain, Bulgaria, Mexico and the USA. We are always open and looking for new talents to join our friendly and strong team, and today especially. We have an opening for the position of Brand Communication Manager - a person who will engage in promotional activities, communicate with partners and conduct marketing communications with clients. We expect from you: 3+ years of experience in the positions of PR manager, communications manager, partner program manager; Understanding of principles marketing, user pain and ways of working with them; Understanding of unit economics and product metrics: CAC, LTV, CPM, ROAS, ROI, etc; Ability to organize communication with many stakeholders; Independence and proactivity; Ability to create high-quality content ( press releases , articles, interviews). Experience in organizing publications in top mass media will be a plus. What challenges and tasks await you: Initiation, launch and management of partnership programs with companies from the EdTech niche, where we see mutually beneficial partnerships - specialized education schools, children's language camps, etc.; Management of specialists, SMM Manager and Direct Marketing; Viewing the map of Direct communications (promo and triggered letters, messages, pushes). Increasing the conversion to payment from Direct communications; Formation of goals, tasks and hiring of a PR manager; Preparation and launch of promotional offers; Creation and publication of content in various formats for publications in the top media of the world and Eastern Europe; Creation of a communications plan for channels - SMM, Direct ( e -mail, messengers, push); Analysis of competitors, market and new trends; Reporting: weekly, monthly. Your main tasks for the trial period: Rebuild the Direct message system. The result is an improvement in conversion; Launch 1 partner before receiving the first sales from her; Establish goals and objectives for the PR manager, hire a suitable specialist. Launch 1 promotion: Create a concept; Distribute tasks to the team, monitor the timely completion of assigned tasks; Collect the results of the launch of the promotion, conduct a retrospective of the promotion. What we offer: Flexible work schedule with an orientation to a cool result; Work in a professional team with which you want to grow; Medical insurance policy; 20 working days of paid vacation; Free English lessons with a 1:1 tutor; Payment for various events, lectures, courses and educational events. The possibility of working remotely and in the office (Kyiv). Show more Show less Type of employment Full-time