PPC Specialist (Google Ads) in Universe Group

Universe Group builds tech businesses, turning ideas into global products. The group includes three companies: Guru Apps, FORMA ta Wisey, as well as R&D center. Our products unite over 200 million users worldwide, simplifying everyday life and creating new opportunities for development.

FORMA is a multi-product company that creates SaaS solutions for working with documents:

• 35+ million files uploaded by users in 2024 year.

• 50+ tools for working with documents.

• Users from 150+ countries around the world.

Want to feel the atmosphere of FORMA? Then look video about our team - how we work, grow and build a billion-dollar company from Ukraine.

We are opening the position of PPC Specialist (Google Ads) at FORMA - for those who want to start a career in product marketing, or are already taking the first steps. The experience that you receive will allow in a year or faster to grow to the Middle+ level and actively build your career further. This is a role where from day one you will work with international markets from USA to Japan and from Latam to Africa and with big budgets.

With us you will create solutions that define the success of multi-million dollar products using automation, AI and team experience formed in the fast-growing product holding Universe Group

What you will do:

• Launch and optimize advertising campaigns in Google Ads and Bing: adjust targeting, monitor budgets, test hypotheses.

• Work with semantics and ads: select keywords, create texts, adapt them to different markets.

• Localize campaigns into other languages and countries, ensuring relevance for local audiences.

• Use analytics (Tableau, Amplitude, Google Analytics): track campaign results, build a basic understanding of unit economics.

• Do competitive research: analyze the market and competitor approaches, propose new hypotheses.

• Work closely with product and analytical teams to correctly define priorities and achieve business goals.

• Develop your own expertise: quickly learn from colleagues, absorb performance marketing practices and move to the Middle level.

We expect you to:

• Have hands-on experience working with data — in training, internship or previous projects.

• You speak English at the Intermediate+ level (read/write documentation, analyze foreign sources).

• You have an analytical mindset and critical thinking - you like to dig into numbers and draw conclusions.

• You can learn and adapt quickly, you are interested in new tools and approaches.

• Ready to take responsibility result and grow together with the product.

It will be a plus if you:

• Have experience with Google Ads, Bing, Meta or other advertising platforms.

• Have an analytical background (consulting, finance, marketing or product analytics).

• Already tried AI-tools at work or study.

• Know how to use Ahrefs, Semrush, Serpstat or SimilarWeb.

• Have strong knowledge of Excel (formulas, pivot tables, basic automation).

What we are we offer:

• Career boost - the opportunity to grow from junior to middle level in just one year.

• International expertise - work with large budgets in global markets (USA, Europe, Asia).

• Strong team - support of experienced marketers who have already built millions products.

• Office-first format — our all-inclusive office in Kyiv: breakfasts, lunches, coffee areas, walking paths, silent rooms for focus, well-being programs.

• Development and training — internal trainings and networking with Genesis experts and our ecosystems.

• Social package — cooperation through FOP or Diya.City, 20 days of paid rest, sick leave, medical insurance.

• Well-being program — compensation of a psychologist, yoga and meditation classes.

• Stability and support during war — safe working conditions, assistanceteam and fate in the modern Ukraine.

Strengthen your resume and become a part of our All-World.

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