PPC specialist (contextual advertising specialist, Internet marketer) in bodo

Hello. I am Andrii — Head of performance marketingin the bodo group of companies.

Yes, yes, bodo has been working for 3 years and is developing in Turkey, and we are building the market there from scratch. This year we are launching a franchise in Vietnam.

And we also have bodocard multi-brand certificates (here we practice b2b marketing tools) and bodotravel group travel (high check and specific target audience).

I am looking for an already established PPC specialist to join the team. I am looking for it myself, because we do not have an HR department and we form teams and develop corporate culture ourselves.

What we have:

1. Large budgets (from $30,000). Enough to cover current needs and hypothesis testing.
2. Semantics in 4 languages: Ukrainian, Russian, Turkish and Vietnamese.
3. A large selection of tools — you can experiment with different ones to make money.
4. Freedom of action: there is money, time and permission for hypothesis testing. We have no bureaucracy, decisions are made quickly. Everyone has the right to vote - any idea you have will be heard, and if it is relevant, we will implement it.
5. We love to hack tools — disassemble to 100% use.
6. Knowledge base — everything , everything you need to know about our projects moving forward, as well as all the changes we've ever made, all in one place.
7. Structured sequential training plan.
8. Movement: we adopt the practice of the States and other markets, we follow all innovations and tests in PRS and marketing in general — what you will have to do.
9. In-house team: developers, copywriters, designers.
10. Adequate manager. I am always available, I will share my experience and help to upgrade hard and soft skills. In addition, we will have individual meetings every week.
11. Office in the center (Malevicha St., 86H — 5 minutes' walk from Lybidska Station").
12. And — comfortable workplace: two monitors; powerful iron; IT support is always in the office — you are not distracted by unnecessary moments.
13. Financial stability - official employment from the first day, salary twice a month without delays, 24 days of paid vacation.
14. Salary revision every year.
15. Payment 50 % of expenses for external professional training.
16. 30% discount on our products, and also impressions as a gift for birthdays and New Year.
17. Day off on your birthday if it falls on your working day.
18. A well-coordinated team — everyone with whom you will have to cooperate are responsible workaholics, and we are also progressive and friendly.
19. And of course, common sense and a sense of humor. No formality - everyone here is "you".

My candidate :

1. With 2 years of experience in Meta Ads and Google Ads.
2. Details hypersensitive — we value quality.
3. Knows how to write ads and TK for visualization himself.
4. Works with GA4 and Google Tag Manager regularly.
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6. Focused on getting results — of money and traffic!
7. Proactive and proactive — does not wait to be told what to do, but generates an idea himself and writes it down in a task.
8. Self-improvement and always up to date — all news about search engines, services, etc. This is extremely important for us.
9. Quickly learns new skills. For example, in a few hours he will understand the functionality of Linkedin Ads and correctly will run RK.
10. Has an analytical mindset.Can analyze a large body of data and hypothesize to achieve a goal.
11. Advanced user of Google Sheets.
12. Runs advertising companies on Google both in the web interface and through Google Ads Editor.
13. Knows English at the level of reading profile articles and documentation.

Will be a plus: experience in sending viber and email newsletters.

What you will do:

1. Promote all projects — bodo in Ukraine, bodo in Turkey, bodotravel group travel, bodocard multi-brand certificates and bodo in Vietnam.
2. Launch and optimize the performance of advertising campaigns in Google Ads ,  Facebook / Instagram, Linkedin.
3. Launch and optimize advertising campaigns for reach on YouTube.
4. Launch and optimize remarketing and retargeting campaigns through Google Ads, Facebook/Instagram.
5. Launch and optimize outreach campaigns on LinkedIn.
6. Send direct-marketing campaigns (email, Viber, sms).
7. Control the use of budgets and replenishment of advertising channels.
8. Launch and monitor other paid advertising channels.

Hiring stages:

1. You respond to the vacancy, indicate in the cover letter salary expectations.
2. If your resume meets our requirements, let's talk by phone.
3. If we find a common language, I'll call you at the nearest convenient time to the office for a technical interview.
4. If we have a match at the meeting, you complete a small paid test task in the office (up to 4 hours).
5. Final interview with the marketing director and decisionazu after it or the next day. We expect the same speed of response from you.

About bodo

We have been on the market for 14 years: 1,000,000 customers, 140 employees, working in Ukraine and Turkey. More than 800 partners who provide various services cooperate with us in two countries:SPA,< span style="font-weight: 400; font-style: normal; text-decoration: none">extreme, master classes.

Every year except 2th, nash volume of gifts- impressions are growing:

• in 2021 compared to 2020 - an increase of +41 .78%

• 2023 compared to 2022 — growth +71.47%

• plan for 2024 compared to 2023 — growth +31%

Company goals for the next 2 years:

1. Start sales of gifts-impressions in several more cities of Ukraine. Over the past year, we have already implemented the launch in Ivano-Frankivsk, Khmelnytskyi and Vinnytsia, with plans for Ternopil and beyond.

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2. Break-even in Turkey.

3. Start a service for organizing leisure time. So that Ukrainians can easily find and book options for spending their free time.

4. Launch a new country based on an international franchise model.

More interesting things about bodo in the interview with the owner and CEO for FEDORIV VLOG — https://www.youtube.com/watch?v=MTnXqC7YX3o