Ppc Specialist (Amazon) in Didzhital Promo Solyushns

If you know how to manage PPC not "by feeling", but through numbers, analytics and systems - let's get acquainted!

Main responsibilities:

• Build an effective PPC work on Amazon; font-weight: inherit">Control performance indicators, control Tacos;
• Find the most effective sources of traffic for Amazon listings and website;
• Start and run advertising campaigns in Amazon (Sponsored Product, Sponsored Brand, Sponsored Display); style="font-style: inherit; font-weight: inherit">Effective optimization of companies;
• Constantly optimize conversion - to increase ROAS and decrease ACOS and TACOS;
• Conduct AB tests;
• Analyze the performance of all listings and make adjustments to improve key metrics and sales accordingly;
• Continuously analyze competitors: suggest improvements to listings based on this analysis;
• Analyze and process key queries, collect key query kernels, implement them for listing and PPC, including keyword clustering by groups and campaigns;
• Track keyword positions in organic and advertising;
• Make adjustments in the marketing promotion strategy for each product;
• Constantly look at the market, be aware of trends and offer non-standard and effective solutions;
• Management of large budgets;
• Working with bulk files, to optimize a large date;
• LC audit and reporting with in-depth analysis;
• Achieving planned indicators on advertising / execution of KPI PPC department.

Basic requirements:

• Written English at the B1 level;
• Work experience in the US, EU market;
• Experience of promoting keys to the top from organic;
• Experience of working with the PPC model on Amazon from 1.5 years, preferably in a product company;
• Understanding which metrics to track in Amazon PPC;
• Ability to build an analytics system together with a technical specialist;
• Ability to analyze data and propose hypotheses to optimize traffic for leads;
• Proven experience in conducting AB testing. Able to correctly divide the audience, draw conclusions;
• Proficient in Excel, Google Sheets;
• High level of analytical skills and ability to work with Amazon reports and analytics;
• Experience in using analytical tools for project analysis (Helium10, Keepa, AsinSpotlight and similar);
• Proficiency in time management. The ability to independently manage your working time, plan long-term and short-term tasks (Trello, Clickup and similar);
• Willingness to perform the test task.

Would be an advantage:

• Experience with Walmart, Shopify Ads;
• Experience with FB, Google, (possibly Bing, YouTube, Instagram);
• Understanding Amazon Attribution;
• Learning experience of junior specialists.

Conditions:

• Format: remote work
• Schedule: 5/2, 8-hour day.
• Salary: Discussed at interview.
• Trial period: up to 3 months.

Social package:

• Paid vacation.
• Additional: +5 flexible days off per year (public holidays)
• Paid sick leave.
• Corporate English.
• Medical insurance.