PPC Specialist in SKELAR

August 7, 2024

PPC Specialist

Kyiv

SKELAR is a venture builder that builds international product IT companies according to the rules of the world venture investments. Together with co-founders, we gather strong teams to launch product IT businesses and win in global markets.

We are currently looking for a PPC Specialist for one of our successful Howly businesses.

Howly is a marketplace for professional online consultations. We plan to revolutionize the online consulting industry and become a personal pocket expert. Howly provides quick, personalized and accessible answers to users' questions, and for experts it creates an opportunity to effectively apply their knowledge, experience and time.

What challenges await:

- Creation, management and optimization of advertising campaigns in Google Ads, Facebook Ads, Quora Ads, LinkedIn Ads, Bing Ads, etc.;
—Planning and executing paid advertising campaigns that support our growth initiatives and meet budget requirements;
—Manage and manage multi-million dollar budgets across paid marketing channels including paid search, paid social media, Youtube, etc.;
—Testing of new channels and technologies;
—Understanding and using Google Analytics for tracking and reporting (with integration and visualization customization using PowerBI, Tableau or Data Studio);
—Analyze, measure and report on all campaigns, developing a clear POV on findings, next steps and potential optimization;
—Maintain and track key metrics across all channels, including budget rate, LTV, CAC, ROMI/ROAS and ROI/ROR;
—Ensuring the maximum possible optimization of the spent funds by constantly optimizing campaigns based on the experience gained from several A/B tests for promotional materials, objectives, major UX LP improvements and other strategies;
— Interaction with copywriter and designers to create/approve advertising creatives;
—Participation in building a marketing and communication strategy together with the team.

What is important to us:

— 2+ years of experience working with paid traffic in an advertising agency or product company;
—Experience of working with the US and UK markets;
—Experience in managing large budgets and large amounts of data;
—Data driven approach;
—You are comfortable developing and scaling where nothing has been before;
- Knowledge of metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM etc;
- And you know how to improve QS in Google Ads not only with words.
—Experience with CPL, CAC, LTV, ROMI/ROAS, ROI/ROR optimization;
- You are proficient in Excel / Google Sheets / SQL, have a good understanding of funnel analytics and A/B testing;
—English Intermediate+.

In addition to businesses, we are developing a charity fund SKELAR foundation from the employees of our venture builder'and for the support of the Armed Forces. Within the limits of the initiative, we create and finance large projects that help bring our victory closer. SKELAR is an environment for self-realization of people who are able to create successful companies. We call such companies the next big everything. We believe in their power and scale.

We plan to continue to develop tech businesses, conquer global markets and work for the victory of Ukraine 🇺🇦

For this, we have created all the opportunities within our venture builder:

p> — 8 infrastructure teams that help startups close any issues: from recruiting to finance and legal issues;
— A community of founders who have already launched more than one business and can share practical experience;
—Internal clubs by professional areas: marketing, development, finance, recruiting;
—Trainings, courses, attending conferences.
- Health insurance and corporate doctor.

Let's build the next big everything together!