PPC Specialist in SKELAR

SKELAR is a venture builder that builds international product IT companies according to the rules of the venture investment world. Together with co-founders, we assemble strong teams to launch product IT businesses and win in global markets. 

We are currently looking for a PPC Specialist for one of our successful Howly businesses.

< Howly is a marketplace for professional online consultations. We plan to revolutionize the online consulting industry and become a personal pocket expert. Howly provides fast, personalized and affordable answers to users' questions, and for experts it creates an opportunity to effectively apply their knowledge, experience and time.

What challenges await:

— Creation, management and optimization of advertising campaigns in Google Ads, Facebook Ads, Quora Ads, LinkedIn Ads, Bing Ads, etc.;
— Planning and execution of paid advertising campaigns that support our initiatives on growth and meet budget requirements;
— Manage multi-million dollar budgets and manage them across paid marketing channels including paid search, paid social, Youtube, etc.;
— Testing new channels and technologies;
— Understanding and using Google Analytics for tracking and reporting (with integration and customization of visualizations using PowerBI, Tableau or Data Studio);
— Analyze, measure and report on all campaigns, developing a clear POV on findings, next steps and potential optimization ;
— Maintaining and tracking key metrics across all channels, including budget rate, LTV, CAC, ROMI/ ROAS and ROI/ROR;
— Ensuring maximum possible optimization of funds spent by continuously optimizing campaigns based on experience gained from multiple A/B tests for creatives, objectives, major UX LP improvements and other strategies; marketing and communication strategy together with the team.

What is important to us:

- 2+ years of experience working with paid traffic in an advertising agency or a product company;
— Experience of working with US and UK markets;
— Experience of managing large budgets and large volumes of data;
— Data driven approach;
— You are comfortable grow and scale where nothing has gone before;
— Knowledge of metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM, etc.;
— And you know how to improve QS on Google Ads are not just words. :)
- Experience with CPL, CAC, LTV, ROMI/ROAS, ROI/ROR optimization;
- You are proficient in Excel / Google Sheets  / SQL, good understanding of funnel analytics and A/B testing ;
— English Intermediate+.

Will be a plus:
— Experience in data analysis / deep research;
— Passion for YouTube video ecosystems , Facebook, Twitter and Instagram, marketing in social networks and online content.

In addition to businesses, we are developing the charity SKELAR foundation from an employeeof our venture builder in support of the Armed Forces. Within the framework of the initiative, we create and finance large projects that help bring our victory closer. SKELAR is an environment for self-realization of people who are able to create successful companies. We call such companies the next big everything. We believe in their power and scale.

We plan to further develop tech businesses, conquer global markets and work for the victory of Ukraine 🇺🇦

For this, we have created all the possibilities inside our venture builder:

– 8 infrastructure teams that help startups close any issues : from recruiting to finance and legal issues; 

- Community of founders who have already launched more than one business and can share practical experience;

- Internal clubs by professional areas: marketing, development, finance, recruiting; 

- Trainings, courses, attending conferences. 

- Medical insurance and corporate doctor. 

Let's build the next big everything together!