PPC Specialist in AIR Media-Tech

About us:

AIR Media-Tech is a global MediaTech company, one of the world leaders in terms of the number of creators through partners and the number of views the company helps creators generate on the YouTube platform. AIR Media-Tech is also known for its influence on the creation of creative content in the Creator Economy.

The company’s influence extends to the development of more than 3,500 bloggers and creators from almost 50 countries.

AIR Media-Tech successfully develops the largest ecosystem of media and IT products and services for such platforms as YouTube, Instagram, TikTok, and Facebook.

The AIR Media-Tech ecosystem includes almost 50 services and products using IT, Web3, Blockchain, FinTech, AI and Big Data technologies.

AIR Media-Tech also develops musicians and artists through its own label AIR Music, making an influence on the music industry.

Today, AIR is not only a strong partner for influencers from all over the world, but also a starting point for the latest startups in the Creator Economy, allowing people in the creative and technology industry to innovate and create new opportunities.

Responsibilities:

- Set up, launch, and optimize paid advertising campaigns (YouTube, Facebook, Instagram, Google Ads, TikTok, Twitter, etc.)

- Participate in developing and implementing performance strategies for digital campaigns, and form sales funnels.

- Plan and post in media channels for PPC promotion of AIR brands/services (including international markets).

- Conduct hypothesis testing (A/B testing) to improve the performance of advertising campaigns.

- Give recommendations on creatives based on studying the target audience and its interaction with the advertising platform.

- Analyze, and look for new channels to attract targeted traffic (Prepare technical specifications for setting up web analytics).

- Be able to configure Google Analytics 4 and Google Tag Manager

Requirements:

- Do you have at least 5 years of experience as a PPC Manager.

- Experience launching multilingual PPC campaigns (US, Canada, LATAM, etc).

- Google Ads (Search, Display, Video, App, pMAX), Meta Ads, TikTok Ads, Snapchat Ads, Twitter Ads.

- Google Analytics (UA and GA4), Meta/TikTok/Twitter Pixel.

- Solid understanding of traffic attribution models.

- Solid understanding of key unit economics and media buying metrics (CPA, CAC, LTV, Churn, CTR, CR, CPV, IS)

- Experience with large projects and budgets.

Will be a plus:

- English - upper intermediate.

- Have experience with Google Analytics and GTM.

- Expert in Excel and Data Studio.

Company Values:

- Exceptional expertise - striving to be the best in our field

- Meticulous - delving deep into the client's business at the client level.

- Flexible - accept change as an integral part of the business

- ROI-oriented - our primary focus is affecting income growth and reducing costs, then everything else.

- Data-driven - data-driven assumptions and decisions

- Appreciation - feedback and recognition: the ability to notice, evaluate, encourage, note, and make adjustments.

The Benefits: 

- Competitive Salary

- Quality health insurance

- Remote work and flexible schedules

- Employee Assistance Program (EAP)

- Professional Development

- Casual work environment

- Social projects for the soul

- Unlimited growth potential and all of YouTube at your feet!

- A great work environment with a team of exceptional people who know everything about the world of online video

- An endless number of exciting success stories and a team of professionals burning with ideas and achieving impressive results

Do you want to be involved in outstanding projects? Send us your resume.

If we feel you could be a good fit, we will contact you soon!