Performance Marketing Manager - Media Buying in Duhani Capital

As a Performance Marketing Manager - Media Buying you will lead the digital team and your primary focus will be to oversee overall digital efforts but majorly you will be planning and optimization of pay-per-click campaigns across various digital marketing channels such as Google Ads, Apple Search Ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360, among others and SEO roadmap for the business globally. You will work with professionals of varying skill sets to execute digital performance campaigns that generate positive ROI. Additionally, you will be responsible for developing and implementing media buying strategies, tracking campaign performance, and presenting ROAS to stakeholders regularly.

Key Responsibilities:

• Collaborate with Marketing Director and HQ to develop overall media buying strategy and plans.
• Manage and optimize pay-per-click campaigns across different digital marketing channels, including Google Ads (Search, Display, YouTube, and UAC campaigns), Apple Search ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360.
• Manage the development and execution of the SEO roadmap and lead technical SEO and offsite SEO initiatives with the support of SEO contractors.

• Conduct research and analysis to determine the most effective optimisation opportunities and tactics.
• Analyse and report on SEO performance, including full funnel metrics - from rankings and impressions through to signups and revenue.

• Test and identify new traffic channels.
• Execute performance campaigns from account setup, strategy development, to reporting.
• Set up basic tracking and pixel implementation.
• Follow channel best practices for campaign setup, targeting, and creative/ad copy.
• Manage campaign budgets to achieve department ROI targets.
• Use dashboards to monitor performance and extract actionable insights for optimization.
• Ensure accurate tracking and reporting of campaign data
• Stay up to date with industry trends globally
• Present ROAS to stakeholders on a weekly or bi-weekly basis

Qualifications and Experience:

• Minimum 4 years of experience in media buying/user acquisition/performance marketing
• Minimum 2 years of experience in the FX industry
• Experience with SEO, Google Ads (Search, Display, YouTube, and UAC campaigns), Apple Search ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360 (open auction and private deals)
• Fundamental understanding of attribution models (Last-Click, Floodlight, Engaged-view, Enhanced conversions, CAPI/S2S)
• Experience with Campaign Manager 360 for WEB and APP flow
• Experience in a metric-driven role focused on ROI.
• Highly analytical and data-driven with a keen eye for detail
• Understanding of creative optimization and what makes an engaging ad.
• Experience with, Data Studio, Apps flyer, SEO, SEMrush, ahrefs, Similarweb, Google Search Console and Google Analytics
• Vital planning and optimization skills, including experience launching and optimizing advertising campaigns.
• Good if have handled budget over 1 million USD
• Familiarity with digital workflow automation

Package Details:

• Relocation Assistance Package:
• One time relocation allowance upon joining
• Flight ticket to Malaysia
• Full Visa sponsorship
• Medical Insurance
• Annual Holidays Package
• Professional Development Plans
• Gym membership

If you are ready to embrace a challenging and rewarding role that offers the opportunity to lead a high-performing marketing team and drive significant growth in the forex brokerage industry, we invite you to apply. Join us and play a key role in our global success!