Performance Marketing Manager (E-commerce / D2C) in Orisil-Farm

     We are launching a D2C online sales channel for the company's products (Buds, pharmaceuticals) We are not looking for a "marketer", but a person who is responsible for profit growth, works with numbers and makes decisions based on data.

 Who are we looking for?

Performance / Growth Manager is a specialist who:

• responsible for CAC, LTV, Payback
• understands economic unit D2C
• knows how to test, turn off inefficient and scale what works
• thinks as the owner of the direction, not as an executor

Main responsibilities:

Acquisition:

1. launch and optimization of performance channels (Google, Meta, etc.)
2. CAC control for each channel
3. hypothesis testing and scaling of effective channels

 Conversion:

1. optimization of the site / landing / checkout
2. A/B tests (offer, UX, bundles)
3. reduction of abandon cart / checkout

 Retention & LTV:

1. launch of email / SMS
2. cross-sell, up-sell, bundles
3. growth of LTV without growth of CAC

 Analytics:

1. working with dashboards
2. analysis of cohorts
3. regular findings

 KPI:

• CAC
• Payback period LTV contribution margin% of repeat purchases we offer:
  • starting directly from scratch
  • real impact on business
  • fix + bonus
  • prospect of growth