Performance Marketing Lead in Wemake

We are an international EdTech startup with an online product of a high average price and a global Russian-speaking audience. We are looking for a strong Performance Marketing Lead who will build and scale a customer engagement system and be responsible for profitable growth.

Tasks:

• Building and optimizing the marketing funnel
• Scaling profitable relationships
• A/B testing creatives and offers
• Setting up and managing retargeting
• Working with email marketing and automation
• Launch and analysis of influencer marketing
• Control of analytics and correctness of tracking
• Regular reporting on key metrics

Mandatory skills and tools:

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• Google Tag Manager
• Experience with email platforms (SendPulse or similar: ActiveCampaign, etc.)
• Understanding of unit economics (CAC, CPL, ROAS, LTV)
• Skills in building and analyzing end-to-end analytics

Will be an advantage:

• Experience in online education / infobusiness
• Experience with product 1 000$ +
• Experience in scaling international projects
• Working with bloggers and partner integrations

Area of responsibility:

• Number and quality of leads
• Cost of customer acquisition
• Profitability of advertising campaigns
• Revenue growth through fees channels

Format

Remote, full-time