Performance Marketer (PPC) department: Growth & Performance in Ligamedia

Performance Marketer (PPC)

An interesting digital product, with a good team.

What to do:

• Ads platforms: Meta Ads, Google Ads, YouTube Ads, TikTok Ads.

• Analytics: GA4, GTM, Facebook Pixel, Conversion API, UTM tracking.

• Reporting tools: Google Data Studio / Looker Studio.

• A/B testing: Meta Experiments, Google Ads Drafts & Experiments.

• Excel/Google Sheets (advanced level).

Requirements:

• 2-4 years in performance marketing (B2C or B2B).

• Launching and optimizing campaigns in several channels at the same time.

• Working with large budgets.

• Conducting A/B tests (creatives, audiences, leads).

• Experience in subscriptions models (will be an advantage).

+

• Optimization for KPI: CPL, CPA, CTR, ROAS.

• Audience segmentation: remarketing, look-alike, interests, custom audiences.

• Building a UTM structure and funnel analytics.

• Working with various creative formats (videos, banners, stories).

• Understanding algorithms for purchasing traffic in Meta, Google, TikTok.

• Competitor and benchmark analysis skills.

 Soft skills

Do:

• Launch advertising campaigns in Meta, Google, YouTube, TikTok.

• Do audience segmentation, remarketing, look-alike.

• Analyze the effectiveness of creatives and conduct A/B tests.

• Work with analytics (GA4, GTM, Pixels, UTM).

400; font-style: normal">Ligamedia is an independent media holding company of LIGA.net and the advertising agency ADLOVE.

LIGA.net is an independent Ukrainian business media that has been creating content for 28 years that helps readers understand the essence of events and act. 

We are looking for a Performance Marketer who will help attract nosubscribers and optimize advertising campaigns in several channels at the same time. 

If you love data, know what profitable traffic is, and have experience working with large budgets - this job is for you.




If you want to work with ambitious goals and do performance marketing that has a real impact on business - join the Ligamedia team!

Send your resume - we will be happy get to know each other.