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Performance Marketer (PPC) in Ligamedia
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Ligamedia
Reporting tools: Google Data Studio / Looker Studio.
A/B testing: Meta Experiments, Google Ads Drafts & Experiments.
Excel/Google Sheets (advanced level).
Requirements:
2-4 years in performance marketing (B2C or B2B).
Launching and optimizing campaigns in several channels at the same time.
Working with large budgets.
Conducting A/B tests (creatives, audiences, lands).
Experience in subscription models (will be an advantage).
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Optimization for KPI: CPL, CPA, CTR, ROAS.
Audience segmentation: remarketing, look-alike, interests, custom audiences.
Building a UTM structure and funnel analytics.
Working with various creative formats (videos, banners, stories).
Understanding algorithms for purchasing traffic in Meta, Google, TikTok.
Skills analysis of competitors and benchmarks.
Soft skills
Result orientation - you know what "profitable traffic" is.
Attention to details - analytics and error-free tracking.
Analytical thinking - you know how to find reasons and draw conclusions.
Speed in hypothesis testing.
Responsibility in working with budgets and KPIs.
Do:
Launch advertising campaigns in Meta, Google, YouTube, TikTok.
Do audience segmentation, remarketing, look-alike.
Analyze the effectiveness of creatives and conduct A/B tests.
Work with analytics (GA4, GTM, Pixels, UTM).
Optimize campaigns for key metrics: CPA, CPC, CTR, ROAS.
Also join and write in Telegram@ligamedia_recruitment
Ligamedia is an independent Ukrainian media holding that combines LIGA.net advertising agency.
LIGA.net is an independent Ukrainian business media that has been creating content for 28 years that helps readers understand the essence of events and act.
We are looking for a Performance Marketer to helpattract new subscribers and optimize advertising campaigns in several channels at the same time.
If you love data, know what profitable traffic is, and have experience working with large budgets - this job is for you.
If you want to work with ambitious goals and do performance marketing that has a real impact on business - join the Ligamedia team!
Send your resume - we will be happy get to know each other.
