Outbound Marketing Manager in Webvizio

Outbound Marketing Manager віддалено Outbound Marketing Manager will own and execute all campaigns, programs, and outbound communications designed tocreate brand awareness and drive top ofthe funnel leads necessary tofuel our firm’s growth. The ideal candidate isaself-starter with outbound marketing experience, and they are interested indriving lead generation and nurturing activities tosupport the firm’ sales goals and revenue targets. Responsibilities: Design, create, execute, and optimize marketing campaigns that share thought leadership and position Insight Sourcing Group as the leading procurement advisory firm with the end goal ofincreasing prospect and customer engagement and conversion using outbound levers including but not limitedto: Automated outbound workflows supporting trigger events Lead cold outreach and nurturing campaigns tosupport engagement (i.e. welcome campaigns, top ofmind campaigns, and reengagement campaigns) Sponsorship, partnership, and affiliate programs Guest posts, influencers, and podcast programs Internal event marketing (webinars, events, podcasts, trade shows, etc.), pre-event and post-event Devise and drive data-driven experiments inmarketing campaigns that innovates user experience incampaigns; scale and drive automation ofwinning experiments that greatly improves user experience and engagement. Support Sales and company management inpipeline-building within their designated territories byleveraging outbound channel tactics. Keep the management team uptodate oncurrent marketing campaigns and initiatives. Help build sales-focused communication materials including email templates, nurture campaigns and collateral. Own and curate the marketing database toensure the firm’s universe ofprospects isconstantly growing and highly-accurate (automating processes where needed/ necessary). Report and monitor success metrics for the Outbound marketing channel and identify critical improvement opportunities within the programs with action items toaddress. Qualifications: Bachelor’s degree inMarketing orarelated field Demonstrable experience inmarketing with the potential and attitude required tolearn Experience inidentifying target audiences and driving lead generation Experience inmanaging corporate marketing events strategy and execution Ability towork cross functionally with internal teams aswell aswith customers and partners Knowledge ofmarketing, events and sales enablement best practices Excellent project management skills Strong organizational skills, with akeen eye for detail and the ability tomanage multiple projects simultaneously. Proficiency inEnglish, with outstanding written and verbal communication skills. Job type: Fully remote 40+hours/week Must beable towork withinUS time (USEastern time) Competitive compensation