Middle Digital Product Marketing Expert in Symphony Solutions

17 липня 2024

Middle Digital Product Marketing Expert

Львів, за кордоном, віддалено

Job Requirements:

• 3+ years of proven experience as a Product Marketing Specialist or similar role.
• Upper-intermediate or higher level of English
• Strong understanding of digital marketing channels and tactics.
• Experience in conducting market research and competitive analysis.
• Ability to create and deliver effective marketing campaigns.
• Excellent written and verbal communication skills.
• Proficiency in using marketing tools and platforms (e.g., Google Analytics, HubSpot, Tabula and similar).
• Experience with AI tools in collecting metrics, generating reports, as well as creating content.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Knowledge of marketing for US and EU markets.
• Experience with A/B testing and conversion rate optimization.

Nice to Have

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in the IT sector or with digital products.
• Certifications in Product Marketing or Digital Marketing.
• Familiarity with graphic design tools.
• Understanding of SEO principles and web analytics.
• Knowledge of iGaming domain.

Responsibilities:

• Develop and execute go-to-market strategies for new products launches.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Create compelling product positioning and messaging that resonates with target audiences.
• Collaborate with product management and development teams to ensure product features meet market demands.
• Design and implement marketing campaigns across digital channels (email, social media, web, etc.) to drive product awareness and adoption.
• Analyze and report on campaign performance, providing insights and recommendations for optimization.
• Develop sales enablement materials, including product presentations, case studies, and white papers.
• Manage and maintain product marketing collateral and ensure consistency with brand guidelines.
• Work closely with the sales team to support lead generation and conversion efforts.
• Utilize marketing automation tools to streamline and enhance marketing activities.