Media Buyer in ad2Lynx

Ad2Lynx Ltd. is an international media holding with headquarters in London and offices in Ukraine, Poland, Great Britain. Our companies have been successfully developing projects in the following verticals/directions for over 6 years:

• Traffic Arbitrage: Ecommerce (mainly health & beauty products), Search Arbitrage, Content Arbitrage, LeadGen;
• Creative Production;
• Software Development.

In total, the group of companies currently employs more than 100 people and we continue to grow!< /p>

The Ad2lynx team is currently actively scaling, so we are looking for a strong Media Buyer to work in Search Arbitrage. You will launch, manage and optimize advertising campaigns, being responsible for their profitability. If you feel like a fish in water in the field of media buying / arbitration, you like new challenges - join us soon!

📌What kind of person we are are we looking for?

• First of all, it is inexhaustible, unstoppable energy and professional stubbornness: the work of a media bayer is difficult and requires constant focus. Our specialists are real wolves from Wall Street who have gone through fire, water, and copper pipes of media buying. They understand how to "fight" and perceive each drop in campaign effectiveness as just another challenge waiting for them to find the right approach.

• V secondly, it is an analytical mindset, comprehensive erudition, and critical thinking.

• Last but not least, we consider readiness for teamwork to be important your time will be spent working with analytics tools and launching campaigns - and this usually does not require interaction with the team - but from time to time effective interaction plays a critical role: timely signaling problems to management / partners, making requests for access, creating new accounts, up-to-date analytic slices. Interaction is also important with our internal creative agency, which can save your time by creating creatives according to your requests.

📌Our ideal teammate has :

• From 1 year of experience in digital marketing, purchasing traffic from Native traffic sources, and experience working with large volumes of traffic and unlimited budgets ( at least from 1K$ / daily), with the opportunity to demonstrate successful results in "cases";
• Experience of working with advertising cabinets Taboola, Outbrain, MGID, Revcontent;
• Experience of working with traffic -trackers;
• Experience of working with advertising creatives: Spy services, compliance, understanding of the principles of effective copywriting, effective advertising, approaches to analyzing advertising effectiveness;
• Understanding and practical experience of using the methodology A/B testing;
• Ability to work with analytics, feels at home with Google Spreadsheet formulas, had experience working with analytical systems such as Google Analytics;
• Knowledge and practical skills of KPI analysis media buying;
• Technical understanding of the functioning of Internet advertising (integration, ARI, pixel installation, etc.);
• English at the B1/B2 level aboh better.

📌Will be a serious advantage:

• Experience with other traffic sources (Facebook, TikTok, Google, Snapchat);
• Knowledge of other languages;
• Knowledge and experience in the field of CA analysis;
• Diverse experience in IT and/or digital marketing;
• Experience with CRM, automation systems;
• Meta, Google, TikTok, or other major traffic sources that provide professional certification for marketers;
• Other proactivity in the field of media buying or marketing in principle: attending specialized events, training, keeping thematic blogs, etc.

📌 What you will need to do:

• Launch and manage advertising campaigns in Native traffic sources;
• Create advertising creatives, or order them through our in-house creative agency;
• Conduct regular KPI-based performance analysis of creatives, geos, campaigns, and offers, drawing conclusions from each run, and optimize them accordingly to achieve maximum possible effectiveness ;
• Maintain stable profitability results in the medium term.
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📌What is the hiring roadmap for the position of Media Buyer?

📌What do we offer?

• Complete absence of bureaucracy, adequate management (you can send cute stickers to each other in Telegram, there is trust and the opportunity to quickly implement your boldest ideas)
• Official employment with payments in $
• Social package (health insurance, paid vacation, sick leave)
• Flexible schedule
• Flexibility of remote/office. Offices in Kyiv, Ivano-Frankivsk, Warsaw
• Access to internal advertising trainings
• A clear development program (your growth in the company is a priority)