Media Buyer in Favbet

About the Role

We are looking for a result-oriented and data-driven Media Buyer to join our growing iGaming team. You will be responsible for launching and optimising paid acquisition campaigns. This is a key role with a direct impact on user acquisition and ROI.

Employment Type: Full-time, Remote

Language: English (B1)
 

Key Responsibilities:

Campaign Strategy & Execution

• Plan, launch, and optimise media buying campaigns across platforms such as Meta (Facebook/Instagram), TikTok.
• Test new GEOs, offers, creatives, and funnels
• Scale profitable campaigns while maintaining positive ROI metrics (CPA/CPI/RevShare)

Creatives & Funnels

• Brief designers and copywriters to develop high-converting creatives and landing pages
• Run A/B tests on ads, pre-landers, and CTAs
• Monitor performance and proactively rotate creatives to avoid ad fatigue

Analytics & Optimization

• Analyse campaign performance daily across multiple KPIs: CTR, CR, ROI, CAC, LTV
• Adjust bids, budgets, and targeting based on data
• Use tracking platforms (e.g., Voluum, RedTrack, Bemob, Keitaro) to manage and attribute traffic

Collaboration

• Coordinate with product, CRM, and analytics teams to align user acquisition with retention and monetisation goals
• Provide insights on traffic quality, fraud detection, and new testing opportunities
• Stay up to date with ad policies, platform changes, and compliance (especially in iGaming-restricted GEOs)

Requirements

• 2+ years of hands-on media buying experience (at least one platform: Facebook, TikTok)
• Solid understanding of performance marketing and attribution models
• Proven ability to manage large budgets and deliver profitable results
• Experience in iGaming, betting and gambling is a strong advantage
• Comfortable working with numbers, spreadsheets, and tracking tools

Nice to Have

• Experience with anti-fraud tools and traffic quality control
• Experience working in high-paced, international remote teams