Marketing strategist in IDEALSECRETS

Main duties:

1. Development and implementation of marketing strategies to achieve the company's business goals.
2. Analysis of the market and competitive environment, identification of potential opportunities for brand growth.< /li>
3. Creation and management of the implementation of long-term and short-term plans for attracting and retaining customers.
4. Brand positioning in the market, development of communication concepts and planning of advertising campaigns.
5. Development and implementation of strategies for digital marketing, including SEO, SEM, SMM, content marketing, e-mail marketing, PPC.
6. Evaluation of the effectiveness of marketing campaigns using analytics (Google Analytics, marketing tools), adjustment of strategies and tactician.
7. Collaboration with other departments (sales, PR, design, finance) to ensure the unity of marketing and business strategies.
8. Preparation and management of marketing budgets, monitoring of costs and ROI investments).
9. Definition and analysis of KPIs to track the success of marketing initiatives.
10. Search for new promotion channels and audience expansion.

Requirements:

1. Education: Higher education in marketing, business administration, economics or related areas.
2. Work experience : At least 3 years of experience in marketing, in particular as a marketing strategist or similar.
3. Deep understanding of marketing tools and technologies: Experience with SEO, SEM, content marketing, SMM, email marketing and other digital marketing tools.
4. Analytical skills: Ability to analyze data, use analytical tools (Google Analytics, HubSpot, Ahrefs, SEMrush and others).
5. Strategic thinking: Ability to develop and implement long-term strategies, focusing on business goals.
6. Management skills: Management experience projects, team work and budgets.
7. Knowledge of market trends: Constant updating of knowledge about new trends in marketing technologies and promotion channels.
8. Knowledge of English languages: Fluency in English (written and oral communication).
9. Creative approach: Ability to combine analytics with a creative approach to the development of marketing strategies.

Personal qualities:

1. Result orientation and strategic planning ability.
2. High communication skills and the ability to work with various stakeholders.
3. Ability to work in multitasking environments and with limited resources.
4. Leadership qualities and the ability to motivate teamsy.
5. Flexibility and adaptability to changes in the market and in business.