Marketing Specialist (Legit) in Genesis

Hello!

Legit is a media company within the Genesis business group with a 12-year history. We create unique news, entertainment, text and video content for millions of people living in different parts of the planet. Our products are used by about 80 million people per month.

We are looking for Marketing Specialist for a product in the Learning/EdTech niche targeting African markets. You will coordinate the processes of creating powerful creatives, testing various marketing hypotheses, analyzing metrics and forming conclusions for effective engagement of a multi-million audience.

Your tasks will be:

• Analysis of the market and competitors.
• Generation of ideas for advertising creatives.< /li>
• Writing technical specifications for the designer, distribution of tasks, making changes if necessary.
• Starting, analyzing and evaluating the results of advertising campaigns, their optimization.
• Finding additional points of product growth by testing various marketing hypothesis and funnel (Meta, Google).

We expect from you:

Hard skills:

• Experience in marketing (performance) from 1 year.
• Knowledge of tools for creating and automating advertising campaigns.
• Knowledge of trends and understanding of how to create realistic advertising creative.
• Owning market monitoring and competitor analysis tools.
• English at Upper Intermediate level and above.
• Understanding marketing metrics and how to influence them.
• The ability to clearly and clearly set tasks for technical teams.
• Excellent copywriting skills.

Soft skills:

• Creative thinking: engaging users and creating creatives for advertising campaigns.
• Analytical thinking: the ability to make decisions based on data.
• Time management and the ability to prioritize.
• Self-learning and self-motivation.
• Initiative, the ability to introduce new ideas to achieve the maximum result.

We offer:

• The possibility to work remotely or in a comfortable office in Podil with shelter and everything you need: breakfasts, lunches, many snacks and fruits, lounge areas, massage and other benefits of office life.
• Flexible work schedule.
• Services of a corporate doctor, and after a trial period - health insurance.
• 20 working days of paid vacation per year, unlimited sick leave.
• All necessary equipment for work.
• Compensation of the best courses on the market, corporate online meetups and lectures, a large library, internal schools for employees.
• Free training in volleyball, basketball, boxing, yoga and stretching, as well as corporate discounts on gym memberships.

Genesis condemns Russia's armed aggression and actively joins the fight.