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Marketing Researcher Specialist in Universe Group

12 February

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Universe Group

Universe Group

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Without experience
Kyiv
Full-time work
We are looking for a Marketing Researcher to join Wisey.Wisey is a business that creates digital products to improve productivity and make a real difference in people's lives.Over 400,000 thousand usersDozens of training courses, 4 apps for focus, habit building, of financial management.Experts from University of Berkeley and behavioral psychologists participated in product development.The company's products are part of the Universe Group ecosystem with an audience of 200+ million users worldwid

We are looking for a Marketing Researcher to join Wisey.

Wisey is a business that creates digital products to improve productivity and make a real difference in people's lives.

  • Over 400,000 thousand users

  • Dozens of training courses, 4 apps for focus, habit building, of financial management.

  • Experts from University of Berkeley and behavioral psychologists participated in product development.

  • The company's products are part of the Universe Group ecosystem with an audience of 200+ million users worldwide.

Get to know Nazarom, Creative Team Lead in the Wisey team and your future manager. Nazar has more than 8 years of experience in marketing. For almost 3 years in the Wisey team, Nazar managed to work and become the leader of paid traffic purchase in social networks and now heads the creative team.

Joining our team you will get:

  • Space for building a new zone.We have already found unit economics and are actively scaling, but the culture of systemic marketing research is not yet there. You will be able to build it as you see fit, and directly influence the pace of business growth.

  • Growth without chaos. We scale not on intuition, but on numbers. There is a strong team, resources and budgets for tests — but the quality of hypotheses and research will be your area of ​​responsibility.

  • Automated base + room for improvement.
    We have already automated part of the processes: campaign setup, analytics collection, part of creative research. But you will be able to not only use it, but also develop and improve research approaches.

Who are we looking for? 

This is the first person in the business who will be responsible for systematic marketing research and influence the main growth question: how many new marketing funnels we can launch and scale.

This is a role for someone who knows how to work with big data sets, look for insights where others see chaos, and drive hypotheses to business results. You don't just generate ideas - you design a test, run it together with teams and draw a clear conclusion based on the numbers.

We are right for you if you want to:

  • Be part of the growth team and influence all marketing and directly determine business scaling.

  • Transform raw market data into hypotheses that bring real business result.

  • Increase the win rate of tests and change the culture of marketing research in the company.

  • Work with large budgets and launch your own ideas into real production.

  • Argue with data, question the obvious and dig deeper until you find the truth

  • Work with a product in a white niche that really improves the lives of users.

  • Work in an environment of quick decisions and high dynamics.

Your tasks will be:

  • Deep research of creatives, funnels and approaches of competitors.

  • Analysis of large data sets and finding points growth.

  • Generation of new hypotheses (topics, concepts, new funnels).

  • Development of A/B test design: logic, sampling, validity criteria.

  • Test launch together with PMM, creative team and UA.

  • Control of the correctness of the test and final analysis results.

  • Presentation of results to the team and management.

  • Increasing the culture of marketing research in business.

We expect you to:

  • Have experience from 1 year in the roles: Business Analyst / Product Analyst / Product Manager / Marketing Researcher.

  • Have real cases where you independently: researched the market > formed a hypothesis > designed a test > implemented > got a business result.

  • You have developed analytical thinking: you know how to work with information, see patterns, draw conclusions and justify them.

  • You know how to clearly formulate your thoughts, ask questions, convey ideas to others and build constructive interaction in the team.

  • Designed and brought A/B tests to a business solution: from hypothesis formation and test design (metrics, sampling, validity criteria) to the final conclusion. You can explain with reason why the result can be trusted, how much traffic is needed to make a decision and what exactly affected the outcome.

  • You have experience using AI tools in research: not only used ready-made solutions, but also experimented with process automation, created your own approaches to data collection and analysis, or assembled a custom set of tools for your tasks (AI + automation / no-code / low-code).

  • performance-creatives.

  • Experience with Tableau / Amplitude.

Our cultural fit:

  • You are driven by uncertainty. Where others get lost, you feel the excitement: arrange chaos on the shelves, check, refute, find patterns.

  • You don't believe the first answers. If the number "matches" - you still ask: why? and what else could have affected it? and what did we not take into account?

  • You think like a researcher, but you act like an entrepreneur. It is important for you not just to understand the market, but to influence it.

  • You speak clearly and to the point. You know how to explain complex things simply, and keep the discussion in logic, not in emotions.

  • No you break down over a failed test. You don't dramatizeв facaps - you disassemble them to atoms and make the next iteration stronger.

  • You have an internal hunger for growth. You enter this role not to "try yourself", but to build expertise and a zone of influence for a long time.

About us:

The group includes three companies: Guru Apps, FORMA and Wisey. Their products unite more than 400 million users from 186 countries around the world, simplifying everyday life and creating new opportunities for development.

Also, Universe Group develops new businesses that will be part of the global technology market.

What we offer: 

Send your resume and become part of our universe.

Without experience
Kyiv
Full-time work
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