Marketing Manager (Turkish market) in GoITeens

GoITeens Turkey isabusiness unit ofthe GoIT Group international project, the goal ofwhich istocreate the best educational experience for children and teenagers inthe process ofmastering programming, design and modern technologies.Weare asmall international team ofspecialists who react quickly and make decisions without excessive bureaucracy, based onfeedback and data, aswell asour in-house expertise. Inour team, itisimpossible tobeoutside the context ofbusiness development— wealways encourage initiative.Therefore, our GoITeens team islooking for aMarketing Manager for the Turkish market.Responsibilities:Acquire users toeducational programs for children and teenagers bydeveloping and implementing marketing strategiesLaunch and optimize advertising campaigns inFacebook AdsSet upcontextual advertising inGoogle Ads toincrease the circulation ofprograms and the brandPrepare reports and analytics oncampaigns, taking into account feedback from the sales departmentMonitor the cost ofthe lead and keep itwithin the KPIMonitor the quality ofthe leads (target audience/ non-target audience)Communicate with copywriters and designers, give them feedback onthe quality ofthe adsGenerate ideas for improving advertising, landing pagesAnalyze competitors, market and audiencesTest new tools and engagement channelsParticipate ingenerating hypotheses toimprove the engagement funnel and the productWhat’s important tous:Key:Proficiency inFacebook Ads, FBPixel, FBEvent ManagerProficiency inEnglish atthe Upper Intermediate level and aboveExperience working with international audiences and marketsThe ability tofind offers and connections for the target audience, generate ideas for promo campaigns;Understanding ofbasic CPM, CPC, CTR, CPA, CPL, CPS, ROMI metricsProficiency invarious analytics services (for example, Google Analytics, Ahrefs, Hotjar, SearchConsole, SEMRush);Understanding each acquisition stage and knowledge ofhow tomake apositive impact.Additional:Basic skills ofworking with E-mail marketing toolsSoft skills that will help toperform ontopCommunicability— the ability tocommunicate with people, with the teamOpenness tonew knowledge and approachesHigh motivation and focus onresultsDeveloped analytical and critical thinkingWhat weoffer for your expertise:Acompetitive salary corresponding toyour competencies and amotivating system ofbonuses, depending onthe KPIsCool inspirational product with high NPSComprehensive support ofyour initiatives from management and resources for their implementationThe best workplace inthe world— from any corner ofthe world, completely remotely, the schedule isflexibleDiscounts onthe company’s productFreedom indecision-making and the ability tocontribute personally tothe project’s development.