Marketing Manager (MEGOGO BOOKS) in MEGOGO

MEGOGO BOOKS is a Ukrainian service for the sale of paper books, founded by the MEGOGO media service in 2024 .

Our goal is to form a reading ecosystem for the Ukrainian audience and promote the idea that the book is part of daily leisure, next to movies, hobbies, sports, social networks or meetings with friends and loved ones.

We are currently looking for Marketing Manager who will be able to strengthen our team. 

Our ideal candidate has :

• Minimum 3 years of experience in marketing, PR, or brand management in the book industry (publishing house, bookstore, book platforms);
• Knowledge of the specifics of the book market, its trends and audiences;
• Practical experience with tools: Google Ads, Meta Business Suite, email marketing;
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• Ability to create content for social networks and launch successful advertising campaigns;
• Ability to analyze data, determine the effectiveness of marketing activities;
• Ability to develop KPI and campaign success metrics;
• Experience of working with influencers, bloggers, partners in the book sector;
• Ability to build long-term relationships with publishers, authors, cultural organizations;
• Experience in developing complex promotion strategies;
• Experience in organizing events, presentations, events;

Main functional duties and tasks :

• Development and implementation of MEGOGO BOOKS marketing strategy: definition of target audiences, communication channels and key messages, planning of advertising campaigns (online and offline);
• Advertising campaign management:launch and support of campaigns in digital channels (Google Ads, Facebook, Instagram etc.) Working with opinion leaders (bloggers, influencers) to promote the brand. Monitoring the effectiveness of campaigns and optimizing them.
• Content marketing: coordination of content creation: texts, visual materials, videos Interaction with SMM manager to create content plans, publications, analytics.
• Market and audience analysis:conducting market research, competitor analysis, tracking book trends and implementing relevant activities within MEGOGO BOOKS.< /li>
• Branding:ensuring recognition of MEGOGO BOOKS as a book service with unique advantages. Interaction with designers to develop brand materials.
• Partnerships:development of cooperation with publishing houses, authors, cultural institutions. Organization of joint projects and events to attract new audiences.
• Organization of events:preparation and holding of promotions, events (for example, book presentations, meetings with authors). Development of creative concepts for such events.
• Reporting and analytics:preparation of regular reports on the results of marketing activities. Making adjustments to the strategy based on analytics data.

What we offer :

• I work in a stable company - because we have been around for more than 12 years in the market;
• Really interesting tasks: participate in the creation of the media service of the future;
• Relationships built on trust;
• Many opportunities for development;
• Free English language lessons;
• Swimming lessons, as well as table tennis lessons;
• Corporate psychologist;
• For company employees discounts from partner brands.

By responding to the vacancy and sending your resume to the Company (TOV "MEGOHO"), registered and operating in accordance with the legislation of Ukraine, registration number 38347009, address: Ukraine, 01011, Kyiv city, Rybalska street, building 22 (hereinafter "Company"), you confirm and agree that the Company processes your personal data presented in your resume in accordance with the Law of Ukraine "On the Protection of Personal Data" and GDPR rules.