Marketing Manager of the Medical Center in Ukrainian Vision Center

responsibilities:

Preparation of Advertising Campaign and Projects
• Working with contractors of paid Google and Meta traffic

  Organization of events-planning and holding of open doors, lectures, webinars, charitable actions, partnerships. FONT-STYLE: Normal; Text-Decoration: None ">

  Reviews-Communication with patients on social networks, Google, reviews of reviews, clinic reputation management. FONT-STYLE: Normal; Text-Decoration: None ">

  Analytics and Reporting-Tracking Marketing Campaign Efficiency, Key Indicators Analysis (ROAS, CPC, ROMI), Creating Reports for Guide

• Interaction with partners and contractors-coordination of work with designers, copywriters, photographers, videographers, advertising agencies. FONT-STYLE: Normal; Text-Decoration: None ">

  Development of Promotions and Loyalty Programs-Implementation of New and Restricting Permanent Patients. FONT-STYLE: Normal; Text-Decoration: None ">

  Expanding Patient Channels-introduction of new marketing tools, collaboration with corporate clients, medical insurance companies. FONT-STYLE: Normal; Text-Decoration: None ">

  Participation in Marketing Strategy Development-Creation and implementation of the Medical Center Promotion Plan, market analysis and competitive environment.T-Weight: 400; FONT-STYLE: Normal; Text-Decoration: None ">

  Brand Management-Formation of a Positive Clinic image, development of Iidenics, control of compliance with all brandbook materials.

• Collaboration with SMM Department

Requirements:

• Marketing Experience from 2 years-preference is given to candidates with experience in medicine, pharmaceutical or cosmetology. FONT-STYLE: Normal; Text-Decoration: None ">

  Understanding Digital Marketing-experience with SMM, content strategy, SEO, email marketing, contextual and targeted advertising. FONT-STYLE: Normal; Text-Decoration: None ">

  possession of analytical tools-Google Analytics, Meta Business Suite, Serpstat or Ahrefs, Google Search Console.

• Advertising Experience-Settings and Optimization of Campaign on Facebook ADS, Google Ads, YouTube.

• Text Writing skills-the ability to create texts for advertising, social networks, email, site, advertising materials. FONT-STYLE: Normal; Text-Decoration: None ">

  creative thinking and ability to generate ideas-the ability to create a unique content that clings to the audience.

Experience in Organization and Promotion-Understanding Offline and Online Events, Development of Special Proposals for Patients.

• Understanding the principles of client service-knowledge of how to work with the involvement and maintenance of patients, management of the reputation of a medical institution.

Communicative and ability to work in a team-interaction with doctors, administrators, partners, contractors. FONT-STYLE: NOrmal; Text-Decoration: None ">

Proactiveness and Initiative-The desire to find and implement new effective marketing solutions. FONT-STYLE: Normal; Text-Decoration: None ">

Willingness to Study and Adapt-Working in a Quick Changed Environment, Updating Marketing Trends Knowledge. FONT-STYLE: Normal; Text-Decoration: None ">

Preferably: Knowledge of Graphic Editors (Canva, Figma, Photoshop)

We offer:

• Official Employment

• Competitive Wage

• Friendly team and comfortable working conditions

• Career Growth

• Discounts on Medical Services

• Payment for training for advanced training (courses, seminars, profile events)