Marketing Manager in TapOK

We are an international group of companies operating on the markets of Europe and Latin America. We develop and scale our own products and projects in the fields of e-commerce with internal logistics, affiliate marketing and performance marketing.

Remote / Full-time

Mission for the role: Launch and support the partner program: form an expert presence in the infospace, attract and retain affiliate partners.

Requirements:

• Experience as a Marketing Manager for two years in the Affiliate Marketing niche.
• Experience in building and implementing a content strategy in accordance with business goals.
• Strong copywriting and working with Tone of Voice (B2B / expert style) for various platforms.
• Experience content analytics and strategy optimization to achieve business goals.

Knowledge:

• Knowledge of Tone of Voice for expert brand: performance market, CIS and English-speaking audience.
• Understanding cultural differences between CIS and English-speaking market: communication formats and channels, taboos, factors trust.
• Understanding the mechanisms of reputation in the community: forms of trust, word of mouth, non-verbal signals of loyalty.
• Knowledge of the specifics of verticals: iGaming, FinTech, E-commerce, Dating.
• Orientation in the affiliate marketing ecosystem, knowledge of key conferences and exhibitions (Affiliate World, iGB Affiliate, etc.).
• English B2+.

Skills:

• Write and edit texts for placements and content materials.
• Adapt messages for different GEOs, partner roles and communication channels.
• Form content plans, content matrices, TK for designers and SMM.
• Lead public communication on behalf of the brand.
• Evaluate competitors and the market to identify new opportunities.
• Forecast department results based on historical data and market trends, build reports and visualize indicators for management.

Main responsibilities:

• Formation and implementation of marketing development strategy of the brand.
• Development of content plans and key messages on behalf of the brand.
• Ensuring the constant presence of the brand in the infospace and control over its reputation.
• Formation of the marketing budget, allocation of costs and control over their compliance.
• Reporting on marketing activities and evaluation of their effectiveness.

Benefits for of the company's employees:

• Annual systematic review of salary according to your achievements and market conditions.
• The working day can start between 8:00 and 11:00 and end between 17:00 and 20:00.
• Paid vacation (20 working days per year) and sick leave (unlimited, upon request).
• Corporate English language courses.
• Offs on public holidays and day transfers.
• 1 paid day off per year in honor of a birthday (yours or a family member's).
• 3paid days off in case of birth of a child, marriage or loss of a close relative.

Compensation package:

• Professional training and certification.
• Compensation for language learning (English, Ukrainian, Italian, German, Spanish) for employees who actively use foreign languages at work.
• Material assistance for birth of a child, marriage or loss of a close relative.
• Help in cases of war or serious illness (the amount is determined individually).
• New Year and anniversary gifts.
• Team-building corporate events.
• Expenses for business trips (travel, accommodation, per diems).

Compensation under the "Cafeteria" system for individual needs

• You can choose one or more options within the budget (3,000 UAH/quarter):
• Self-development courses.
• Working literature.
• Subscriptions to professional applications and resources.
• Sports (subscriptions to gyms or swimming pools).
• Medical waits, vitamins or consultations
• Repair of a personal laptop that is used for work.
• Renting a co-working space.

Stages of our communication:

1. Prescreening for matching experience to the requirements of the role.
2. Interview with the recruiter.
3. Interview with manager.

4. Reference Check.

We do not cooperate and do not allow candidates from Russia and Belarus into the recruiting process.