Marketing Manager in Rgray

We are looking for a Marketing Manager who is passionate about crypto and is ready to grow into a results-driven expert.

Our Marketing Manager is a key player in analyzing, strategizing, and executing our growth. You won't just be posting; you'll be digging into competitor research, helping build our SEO strategy, and contributing real ideas to our marketing campaigns. We need someone who lives in crypto, understands the culture, and is looking for a place to accelerate their career, take on challenges, and see their results in numbers. If you have a solid foundation in crypto marketing and are hungry to learn and take on more responsibility, this role is for you.

What we offer:

• Learning and applying your knowledge to real business tasks
• Work in a team with practical experience and results on the market: we launched our own product with 150,000+ monthly traffic and brought clients to the top
• Personal growth plan for you to become a marketer who brings results
• Flexible schedule (office/remote)

What you will do: 

• Conduct in-depth competitor and market research to identify new opportunities and strategies
• Track, analyze, and report on key marketing metrics (ER, CR, Traffic, CTR, etc.), providing insights to the team on campaign performance
• Own end-to-end management of marketing projects (SEO, Paid Ads, SMM, Content, Email Marketing)
• Coordinate internal teams and external contractors, ensuring deadlines and quality standards;
• Contribute to marketing strategy development and campaign planning;
• Oversee campaign launches, optimization, and scaling;

What we are expecting from you:

• At least 1 years of marketing experience in the crypto/Web3 industry, with a portfolio or examples of your work
• Deep, "crypto-native" understanding of the Web3 ecosystem is a must. You should be familiar with DeFi, L1/L2s, and the airdrop, testnet, and token sale landscape
• A solid understanding of core marketing principles and tactics, including social media, content, and  SEO concepts
• Basic knowledge of how popular CMS works (WordPress, Webflow, etc); 
• Deep understanding of digital analytics (GA4, GCS, Ahrefs);
• Understanding of how main Ad Networks work (Facebook Ads, Google Ads, Twitter Ads)