A company engaged in tourist services invites permanent employment of a marketing managerDuties: Development and implementation of marketing strategies and plans that meet our goals and market requirements; Content filling of social networks, Telegram channel and site, SEO optimization; Keeping statistics on launches and analyzing the effectiveness of various accounts;Setting up targeted advertising in social networks;Coordinating the launch of advertising campaigns, monitoring and analyzing me
A company engaged in tourist services invites permanent employment of a marketing manager
Duties:
- Development and implementation of marketing strategies and plans that meet our goals and market requirements;
- Content filling of social networks, Telegram channel and site, SEO optimization;
- Keeping statistics on launches and analyzing the effectiveness of various accounts;
- Setting up targeted advertising in social networks;
- Coordinating the launch of advertising campaigns, monitoring and analyzing media indicators;< /li>
- Market analysis, research of the competitive environment and identification of new opportunities for business development;
- Analysis of the strengths and weaknesses of competing products from the point of view of online tools (site, social networks, etc.), comparison with the brand companies;
- Brand management and product positioning in the market;
- Definition and use of key performance indicators (KPIs) to evaluate the success of marketing initiatives;
- Management of the marketing budget and identifying effective ways to optimize resources;
- Analysis and control of advertising companies;
- Analysis of the effectiveness of all lead generation channels, optimization of sales funnels in synergy with the sales department;
- - Setting tasks and monitoring the work of contractors: designer, photographer, video production, developers, video production team, copywriter, etc.;
- Budgeting and document management;
- Improving the customer journey;
- li>Development of a customer retention system;
- Control over the launch of targeted advertising, cooperation with SMM and a targetologist for statistics management;
- Cooperation with managers to improve the situation.
Requirements for candidates:
- Experience in the B2B sector with a successful case of company promotion;
- Experience in the field of marketing, 3 years, experience in the
- tourism industry or similar services is preferred;
- Excellent communication and leadership skills to work with different departments and ability to lead a team;
- Creative thinking and the ability to develop innovative marketing strategies;
- Knowledge of modern marketing tools and technologies;
- Skills in setting up advertising, planning and budgeting;
- Experience with Google Ads and Facebook Meta.
Working conditions:
- Mon-Fri, 09:00 - 18:00 or 10:00 - 19:00
- salary according to the results of the interview
- trial period two months