Marketing Generalist in SupportYourApp

If you are passionate about marketing, need to talk. We are looking for a flexible and versatile Marketing Generalist to lead our lead generation and nurturing efforts for one of our core products. If you are a talented and motivated Marketing Manager looking for a challenging and rewarding opportunity, we would love for you to join our team. Company : Ukrainian software company engaged in creating a SaaS platform for customer support departments to optimize their business processes and increase the productivity of the support team. Product : SaaS platform with a dashboard on mental health, internal knowledge base, telephony support, real-time performance dashboard, and much more. The beta version has passed the MVP stage. We plan to scale the product systematically. Team : an energetic and cozy team that includes Chief Product Officer, Chief Design Officer, Tech Architect, and Web Developer, led by the CEO. What We'll Do Together: Develop and execute marketing strategies to attract and retain customers; Plan and deploy paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, Quora, and other platforms; Plan and deploy SEO/SEA campaigns; Work with B2B listing platforms such as Capterra, G2, GetApp, Software Advice, etc. to acquire users; Plan and deploy ABM campaigns; Work closely with the content manager to create valuable and engaging content; Set up omnichannel analytics to track key marketing and product metrics; Plan and execute successful communication campaigns through owned, paid, and shared media, including the product website, newsletter, social media, PR, and more; Plan and set up an email marketing strategy for the product, including technical letters, content, and marketing newsletters. Requirements What You Need: Fluent communication skills in written and spoken English (at least C1); Demonstrable experience in B2B (2+ years); Demonstrable experience planning and running ABM campaigns; Experience with US and EU markets; Proven experience in identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate; Solid technical knowledge of analytics tools (e.g. Google Analytics, Hotjar, Tag Manager, Ads, Search Console); Experience in setting up and optimizing PPC campaigns: Google Ads, LinkedIn Ads, Facebook Ads. Benefits We Offer: Remote work in Ukraine or anywhere in a similar time zone; Modern and comfortable office with reserve internet and generator (if you're in Kyiv); Lots of interesting tasks and communication with the team; Compensation in USD; Bright corporate events; Creative team of professionals; Corporate library; Adequate, friendly management and no bureaucracy.