Marketing Director (Beauty Products) in Human Capital Ukraine

For our client, the national distributor of exclusive brands in the field of beauty, we are looking for marketing director - a strategic leader who will lead the company marketing, providing brands, development of the team and strengthening the company in the Ukrainian market. Office | Full Employment

Key responsibilities:

1. Company marketing strategy

• Development and implementation of an integrated marketing strategy for the entire brand portfolio. ATL, BTL, Digital and Pries.

2. Budgeting and efficiency

• Creation and control of the annual marketing budget.

3. Digital marketing and analytics

• Digital marketing strategic guidance: SEO/SEM, Performance Marketing, SMM, E-mail Marketing. Reporting, Customer Insights.

• Implementation of CRM strategies and marketing automation.

4. Branding and Communications

• Brand Architecture, Tone of Voice Development, Visual Identification. Thoughts. B2B2c companies.

• Categories: Beauty, Fashion, Luxury, Consumer goods - a big plus, experience in distibus and retail networks is a must. 

• Successful experience of building a marketing strategy "from scratch" or scaling of the existing one. Emotional intelligence.

• experience in working with Digital tools, analytics platforms, CRM.

• Leadership qualities, team-building, mentoring, structure in structure. Form trends and work in aesthetic, fast and dynamic spheres.