Marketing Director in Solify.me

Пряме повідомлення учасника, який розмістив вакансію, з Solify.me Nataliia Parkhomenko HR manager Solify.me is Hiring a Marketing Director!Solify.me is a cutting-edge, U.S.-based solar energy startup poised to disrupt the residential solar panel installation market. Our online platform connects homeowners with installers, vendors, logistics companies, and administrative services, streamlining the entire solar adoption process. Currently in the pre-launch phase, we're building a distributed team across the U.S. and Israel to drive our mission of accelerating clean energy adoption.Why Solify.me?Join a forward-thinking company dedicated to sustainable energy solutions.Collaborate with a talented and passionate team.Make a significant impact in the solar industry and contribute to a greener future.Ready to lead the charge in solar marketing? Join us and help power the world with clean, renewable energy!About the Role As our Marketing Director, you will:Develop and grow brand of company and platform, craft brand strategy,Define marketing strategy, develop and execute marketing actions for all target audiencesPerform all starting work to start business (brandbooks, logo, site frontpage, document templates etc.) Quickly scale with the help of outsourcing partners in the US market.Test and implement innovative attraction methods to drive customer engagement.Develop a campaign and event calendar, establish marketing budget, and conduct market and competitor analysis.Analyze essential marketing metrics, conduct market research, forecasting, and competitive analysis, evaluate campaign outcomes, and track consumer trends.Deliver a comprehensive overview of all marketing activities aimed at boosting awareness and sales, encompassing digital, print, media, and social media strategies, as well as market research and direct marketing efforts.Ideal Candidate Profile:7+ years of progressive marketing experience, with a focus on digital and growth marketingProven track record of launching and scaling tech platforms or marketplacesDeep understanding of the U.S. renewable energy landscape, particularly solarStartup experience, comfortable with ambiguity and wearing multiple hatsExceptional analytical skills, able to derive actionable insights from complex data setsKey QualificationsProven Expertise in Marketing:Comprehensive experience in online, offline, and digital marketing strategies.Ability to develop, execute, and optimize marketing campaigns that drive brand growth and customer acquisition.Experience in growth of platform brands and in internet marketing is an advantage.Startup Mindset:Adaptability: Startups operate with limited budgets. Candidates need creative skills to achieve business and marketing goals with an underestimated budget until the next funding round.Proactivity: The volume of tasks during the growth phase will exceed those in a traditional functional strategy. Candidates must excel in their roles, take on unassigned tasks, and participate in team efforts to drive the business forward.Initiative: The ideal candidate won't wait for instructions but will proactively generate tasks for themselves and others to propel the business.Communication Skills:Excellent communication and interpersonal skills to collaborate effectively with internal and external stakeholders.English language B2+ levelPresentation skills - short bright slides and speech.Budget Management:Experience with budget planning and management.Ability to prioritize resources and allocate budget effectively to maximize ROI.Analytical skillsTry to prove results and hypothesis in digitsUse data science to move business forwardAbility to correctly utilyse LLM in marketing and understanding of limitations of it is advantage Proficiency in Digital Marketing Tools:SEO and SEM Tools: Knowledge of tools like Google Analytics, Google Ads, SEMrush, Moz, or Ahrefs for search engine optimization (SEO) and search engine marketing (SEM) analytics and strategy.Social Media Management : any tools for scheduling, analytics, resharing across different social media platformsEmail Marketing: Experience with email marketing tools such as Mailchimp, HubSpot, or Constant Contact for campaign management, automation, and analytics.Design Tools: Adobe Creative Suite (Photoshop, Illustrator), Canva.Creative Skills:Experience in creating compelling content for various marketing channels and/or collaborating with content creators.Ability to oversee the production of marketing materials and ensure brand consistency.✨ Apply Now Show more Show less Тип зайнятості Повний робочий день