Marketing Analyst with experience in mobile application analytics in INFOBUS

Пряме повідомлення учасника, який розмістив вакансію, з INFOBUS Anastasiia Vyslotska Anastasiia Vyslotska Recruiter We are looking for a Marketing Analyst with experience in mobile application analytics to join the INFOBUS team. Who are we and who exactly do we need? 😎We’ve become one of the leading online sellers of bus, train and air tickets, helping millions of people make their travel dreams come true. Our mission is to make every trip accessible, comfortable and unforgettable at all stages of interaction with our brand.We are currently looking for an experienced and talented Marketing Analyst (with a focus on mobile) who will become a key part of our team and help us reach new heights!If you live and breathe analytics, know how to turn data into valuable insights and want to contribute to the development of an international travel project, then this vacancy is for you! What will you do: 💼Build a mobile analytics system from scratch (Adjust, Appsflyer, Firebase, etc.)Set up e-commerce tracking and behavioral events (mobile & web)Track key metrics such as app installs, registrations, user engagement, conversions, ROI and LTV.Maintaining GTM, sGTM functionalityCreate reports and dashboards to visualize data and present analysis results to the team.Identifying trends and patterns in user behavior, formulating hypotheses and conducting A/B testing to optimize campaigns.Audience segmentation and development of personalized marketing strategies.Interaction with other departments of the company (development, product, sales) to achieve common goals.Requirements: ✅3 years of experience in solving marketing analytics problems.Experience in implementing mobile application analytics from scratch.Experience in Travel or Ecommerce domain is required.Experience with b2c, products with at least 100,000 MAU.Knowledge and experience with Adjust / Appsflyer / Firebase.Knowledge of Google Tag Manager.Knowledge of Google Analytics and/or other web analytics systems.Expert knowledge of technical features of tracking and advertising systems.Advanced knowledge of statistics and mastery of data analysis techniques.Experience in developing reporting and data visualization.English language not lower than Intermediate level.Understanding mobile attribution.Intermediate level of knowledge of SQL (BigQuery/MySQL, etc.).Lack of fear to put forward and test your own hypotheses.High level of autonomy and ability to prioritize.It will be an advantage if you meet some of the following points: 🚀Proficient in BI tools (Tableau/Power BI/Looker Studio etc.).Do you have experience in building end-to-end analytics (mobile, web, crm etc.)You know and can use themain libraries for Python data analysis (Pandas, Numpy, Matplotlib).Advanced knowledge of GTM, sGTM.You have had successful experience working either on the side of start-ups or in already developed products in international markets.You have experience working not only with B2C, but also with B2B productsYou graduated from a good technical university.You have worked in travel projects, and it is important for you to realize yourself in this area.You have skills in presenting results.Conditions and advantages of working at INFOBUS ✨:Competitive salary (fixed + KPI + bonuses).Remote work with a flexible schedule in a remote first company.A professional, young and ambitious team, ready to help you not only during the adaptation period, but every working day.Freedom of professional implementation in a large project. If you know how to express your ideas and requests in the format of arguments and logical conclusions, we will do everything to ensure that you have all the necessary tools and resources to implement them.A culture of rewards for experiments and tests, both at the department and company level.Regular offline and online corporate events. Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Аналітик, Маркетинг і Дослідження Галузі Організація подорожей