Marketing / advertising / PR in To be accessories

TO BE is a brand of accessories that enhance clothing. Our core product is gloves. The brand has existed since 2019. We work in B2B and B2C directions, represented both on local and international markets. 

We are looking for a "marketing brain" to join the team, who will contribute to the development of sales and make marketing systematic and professional. The main task is to find your individual "marketing path" (simply speaking - "marketing strategy"), which will correspond to the philosophy and values ​​of the brand, and will also work both on short-term distances and to establish long-term relations with the audience. 

What we have for you:

ANALYTICS AND OBSERVATION

WORK WITH THE SITE

• Turn the site into an autonomous sales tool
• Implementation of user-friendly functions: fast payment, integration with popular payment systems, automatic order status notifications, etc.
• SEO - optimization of the site and attraction of organic traffic
• Uploading new product items to the site, writing texts for product descriptions.
  
  INSTAGRAM
• Launch of advertising campaigns and analysis of their effectiveness. Budget planning of advertising campaigns.

ETSY

• Launch of advertising campaigns and analysis of their effectiveness. Budget planning of advertising campaigns.
• Implementation of measures to increase sales and develop the store on an international platform

RETAIL

< li>Influence the support of own space and partner stores with the help of marketing tools.

CLIENT BASE AND COMMUNICATIONS

• Creating a loyalty program for regular customers and appropriate channels for communication and engaging the audience
• Collection of feedback from customers and partners and recommendations to the team for product and service improvements

INFLUENCING - MARKETING

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• Compilation of a database of potential partners and influencers that correspond to the aesthetics of the brand
• Development of clear terms of cooperation and creation of partnership programs.

HELP ON THE FRONT AND VOLUNTEER ACTIVITIES

• Creating activities, collaborations and products, the income from which goes to support the front
• Finding proven requests at the front where our help will be most effective
• Creating programs and offers for veterans and active military

CREATIVE STRATEGY

• Develop a recommended plan for launching activities (new models, drops, collaborations, etc.) taking into account seasonality, holidays and other marketing objectives
• Influence the creative component with from the point of view of goals and objectivesmarketing.
• Conducting regular brainstorms to generate new ideas

YOUR FUTURE TEAM

The future team consists of a creative director and customer service specialists. The advantage of working with a small and open-minded team is that your initiative and ideas are long-awaited here and can be quickly and easily implemented. We are open to experiments and research. 

LGBT - friendly

Our expectations from the results of your work:

• Increasing the level sales through marketing activities by at least 30% in 4-6 months (given that this is a small business, it is quite realistic)
• Make marketing a professional and systematic direction of work in the brand. In the future, develop it and lead the marketing department ))
• Carry out marketing activities in an ethical, tactful and ecological way. As a result of our work, new loyal customers should join us, with whom we will be able to build long-term and trusting relationships, and not quick sales through manipulations and discounts.  
• By the way, we work without sales all year round ))

YOUR EXPERIENCE AND BASIC REQUIREMENTS

• Education in the field of marketing and the ability to confirm it
• Understanding the basic principles of SMM, SEO and digital marketing.
• Experience in implementing marketing activities or working in other organizations in related fields positions
• Interest in the fashion industry, art, cinema, etc.
• Ability to argue and present your ideas. You calmly accept opinions different from your own. 
• Proficiency in MS Office (Excel, Word, PPT, etc.)
• Responsibility, attention to detail
• Understand the Ukrainian context, fluent in the Ukrainian language
• The ability to work in multitasking mode and the desire to continue learning in the profession
• Indifference to processes as a whole and the ability to work in a team.

WILL ADVANTAGE

• Experience of working in Ukrainian or international fashion brands
• Experience of working with Etsy
• Experience of site administration
• Fluency in English
• Skills in creating content for social networks
• Experience in journalism and publishing, blogging or relevant personal skills

< strong>WHAT WE OFFER

• To become part of a successful, dynamically developing project - where you can achieve significant results, implement non-standard ideas and have a noticeable impact
• Partial or full payment is possible training
• Growth and development
• A kind and open team
• The possibility to choose a work schedule - in a studio in Kyiv on Podil or remotely from all corners of the world. 
• Opportunity to buy branded accessories at a reduced price ))

Our site - https://tobeaccessories.com/

ATTENTION! 

YOU MAY NOT SEND A RESUME, BUT WE EXPECT YOU AT LEAST TO SEND A SHORT LETTER OR BRIEFLY DESCRIBE YOUR PREVIOUS WORK EXPERIENCE AND MOTIVATION. 

You can write in any form, without restrictions. You can add photos, illustrations and links to your social networks if you want.  Here are the main points we would like to know:

- Your main work experience and education, including additional courses or outstanding mentors/speakers/teachers that influenced your professional and personal development. What do you consider essential in your professional skills? 

- What job are you looking for now and what are the main tasks, apart from financial ones, that you set before yourself

- Do you have a connection/interest in the fashion and style industry and how is it expressed? 

- You can also add what you consider to be your super-ability or what you do best without over-effort)

Please write either through the site or by mail

[email protected]

Thank you for your attention!  

Creative director of the brand,

Anna Naumenko