Sanlarix is a leader in the field of construction of solar power plants and implementation of energy solutions for businesses and households. We are looking for a proactive marketer who will be responsible for implementing marketing strategies and coordinating work with our contractors.Responsibilities:Coordination of work with contractors:Control and communication with contractors conducting PPC (Google Ads), SEO optimization< /strong> and targeted advertising.Analyzing the results of advertisi
Sanlarix is a leader in the field of construction of solar power plants and implementation of energy solutions for businesses and households. We are looking for a proactive marketer who will be responsible for implementing marketing strategies and coordinating work with our contractors.
Responsibilities:
- Coordination of work with contractors:
- Control and communication with contractors conducting PPC (Google Ads), SEO optimization< /strong> and targeted advertising.
- Analyzing the results of advertising campaigns and optimizing the strategy together with contractors.
- Tracking the performance of contractors and providing feedback.
- Work with video content:
- Formation of technical tasks (TOR) and development of scenarios for video shooting .
- Coordination of work with a video operator to create video content.
- Analysis of the effectiveness of video materials for social networks, YouTube and other platforms.
- Cooperation with a graphic designer:
- Preparation of briefs and technical specifications for the designer regarding the creation of advertising materials.
- Control of compliance with the brand book and visual style in all communications.
- Content strategy and communications:
- Development and implementation of content strategy for social networks, blog and other channels.
- Creation and management of content to promote the company's products.
- Interaction with the audience through social networks, website and newsletters.
- Analysis and reporting:
- Monitoring of key performance indicators (KPI) of marketing activities.
- Preparation of reports for management on the results of advertising campaigns.
- Search for ways to optimize marketing processes based on analytics.
- Organization of events and PR:
- Preparation of marketing materials for exhibitions, presentations and events.
- Cooperation with PR specialists for the preparation of press releases.
- Brand development:< ul>
- Management and development of the Sanlarix brand through all communication channels.
- Maintaining a unified image of the company in external and internal communications.
Requirements:
- Experience in coordinating marketing campaigns and interacting with contractors.
- Ability to create TK for video and graphic materials.
- Skills in working with analytical tools (Google Analytics, Facebook Insights, etc.).
- Understanding the basics of SEO, PPC and targeted advertising.
- Responsibility, initiative and the desire to develop in the field of marketing.
We offer:
- Competitive salary.
- Opportunity to work in a fast-growing company in the field of alternative energy.
- Professional development and training.
- Flexible work schedule and the possibility of partial remote work.
- Friendly team and the opportunity to implement their ideas.