Marketer for work with B2B and B2C clients in MAVI cosmetic industrial

The company "MaVi Cosmetic Industrial" is looking for an experienced marketer who is ready to take on a full responsibility for working with B2B and B2C customers in digital and offline environments. Our company needs a specialist with high analytical skills who can develop and implement effective strategies to expand brand influence and attract new customers.

Requirements for the candidate:

• •Analytical skills: Experience with various methods of market analysis and campaign effectiveness, including SWOT, PEST, as well as BKG (Boston Consulting Group Matrix) and Ge metrics for product portfolio evaluation.
< li>• Calculation of KPIs: the ability to set, track and analyze key performance indicators (KPI) of marketing campaigns to achieve goals.
• • Digital metrics: experience with CTR, CPC, CPA and other indicators to evaluate the success of advertising campaigns; knowledge of the principles and methods of their optimization.
• •Working with new tools: the ability to quickly learn new marketing tools, analytics programs and advertising platforms for adaptation to changing market conditions.
• •Strategic thinking: experience in building strategies for brand development based on in-depth analysis of the market, competition and consumer needs.
• •Data skills: knowledge of Google Analytics, Google Tag Manager, as well as other web analytics and data interpretation tools.
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• •Digital marketing: solid knowledge in creating, launching and optimizing advertising campaigns in Google Ads, Meta, Instagram, as well as work with SEO, email -marketing.
• •Communication with clients: the ability to build sustainable relationships with clients in the B2B and B2C segments, as well as a professional approach to working with partners.

Main duties:

• • Creation and implementation of marketing strategies for B2B and B2C clients with the use of analytics tools and effective approaches to KPIs.
• • Continuous monitoring of CTR, CPC, ROI and optimization of advertising campaigns to achieve the highest efficiency.
• • Development of BKG and Ge metrics for evaluating the product portfolio and determining the most promising directions.
• • Conducting regular analysis of the market and competitors with the help of SWOT, PEST, assessment changes in consumer behavior and adjustment of marketing approaches.
• • Constant learning and adaptation to new marketing tools to achieve current goals.

We offer:

• • Professional developmentin a company that values ​​innovation and provides an opportunity to implement ambitious ideas.
• • Competitive salary and bonuses for KPI achievement.
• • Work in a friendly team with high standards of quality and performance
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• Official employment