Market analyst in SCIMUS

For marketing agencySICI with an emphasis onbusiness scaling, innovation, creativity and influence, a marketing analyst should possess the following key skills:

1. Analytical skills

• Collection and data processing: Ability to work with large volumes of data, interpret them and form conclusions.

Web analytics: Deep understanding of Google Analytics or other web analytics tools.

  < /span>•Calculating ROI/ROMI: Ability to analyze the effectiveness of marketing campaigns.

•Competitor analysis: Market research, competitor positioning and trend analysis.

2. Technical skills.

•Understanding digital tools: Context advertising tools (Google Ads, Meta Ads), SEO analytics.

3. Strategic thinking skills

•Strategy development: Ability to create marketing strategies based on analytical data.

Planning and forecasting: Predicting campaign performance and modeling potential results.

4. Creativity

•Innovative approaches< /span>: Offering non-standard solutions to achieve clients' goals.

AI integration: Using artificial intelligence to improve analytics (eg ChatGPT, MidJourney for idea generation).

5. Educational and communication skills

Team Training: Transfer knowledge to other employees and the creation of training materials.

Data presentation: Ability to create visually understandable reports and explain their results to clients.

•Communication: Ability to adapt analytics for different audiences.

6. Additional requirements

•Flexibility: Fastadapting to new market conditions and customer requests.

International experience: Understanding the specifics of foreign markets, if SICI will work with the export of Ukrainian SMEs.

Bonus: Personal qualities

•Proactivity: Offer ideas for company development.

•Attention to detail: No small detail should be overlooked.

•Teamwork: Willingness to interact with other team members.