Lifecycle Marketing Specialist in Headway EdTech

Direct message the job posting member from Headway EdTech Julia Hromylo Julia Hromylo Talent Acquisition Specialist at Headway / Looking for UX Writer, Lifecycle Marketing Specialist & Collaborative Marketing Manager At Headway, we create educational products. We help develop more than 110 million people around the world through samaras, interactive lessons and coaching. We are on the GSV 150 list of the best companies in the world transforming digital learning, and we are proud of it 🙌The core of our achievements and the main value is the team. We believe in people, the shared values ​​of SELECT and that the brave always have happiness. Therefore, together with our CRM Marketing Lead Olena Zarubina, we are looking for a Lifecycle Marketing Specialist to join the team. In this role, you will build effective communications to increase engagement and retention of our users: you will develop and launch communication sequences from different channels (email, push, in-app messages), analyze results and conduct continuous experiments to improve them. What product will you work with :Nibble is one of Headway's apps with short interactive lessons on a variety of topics: from math to art. It helps to comprehensively develop and pump the skills most in demand in the modern world, such as critical thinking, problem solving, good memory and imagination. In May and June 2024, Nibble hit the main screen of the App Store in the US, UK, Australia, Canada, Spain and 50 other countries as "App of the Day". Nibble has more than 3 million downloads in the world. Why it's interesting: Your decisions will affect the company's business indicators, they will be seen by millions of users. You will be part of a professional team in which it is safe and easy to grow. You will have full access to product analytics. Our team highly appreciates new and bold ideas. You will be able to build communications from scratch and see the result of your actions. What you need to do: Generate ideas and launch communication campaigns. Analyze and draw conclusions on all launches. Segment the audience and develop communication sequences for these users. Collaborate with product teams to create a holistic user journey. Run A/B tests for communications .We are looking for you if: You have at least 2 years of experience working with various communication channels (email, push, in-app messages) You like to experiment and generate new ideas. You understand how to build communication with the user to achieve different types of goals. You have experience in audience segmentation based on behavioral factors. You speak English at the Upper-Intermediate level or above. You want and know how to learn quickly. You share the values ​​of the team (SELECT) What we we offer: Hybrid mode of operation with the possibility to visit the office Office with reliable shelter, generators, satellite Internet and other amenities Access to the corporate knowledge base and professional community Personal development plan Compensation for learning English and learning at external trainings Medical insurance and 100% payment of sick days Corporate doctor and massage in the office Classes sports: stretching, yoga, boxing, etc. Corporate vacations: in addition to 20 working days of vacation, twice a year we all go on a one-week paid vacation. Support for initiatives to help Ukraine. More about our projects hereInterested? Then send your resume! Together we are a force! Show more Show less Position level Basic level Type of employment Full time Job duties Marketing and Sales Industries Technology, information and the Internet