Lead Marketing Automation in appflame

appflame — Ukrainian product IT company that creates world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.

We are today:

• 7 years, 500+ employees, offices in Kyiv, London, Limassol, and a coworking in Warsaw;
• in 2025, appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the "Place for Growth" category.

Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 60 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions.

Our mission:

• Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 list of product companies in the world.
• Become a unicorn.
• Turn Ukraine into a country where unicorns are born and thrive.

We are looking for daring, brave, and “crazy” people. Fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.

Your project: Hily.

It is a dating app that allows users to be truly themselves and enjoy dating as they are. On Hily, users become part of a community where people find genuine connections and meaningful relationships. The app ranks among the Top 5 dating apps in the U.S. by downloads, competing with market leaders such as Tinder and Bumble. Hily today: 39M users, 1.5B likes sent, 50M+ matches annually.

We go above and beyond to understand what our users need and make their journey from sign-up to finding the right match as smooth as possible. We also work hard to ensure that everyone feels safe and comfortable while using the app.

You will:

• Identify and unlock growth opportunities through marketing automation, process optimization, and data-driven insights.
• Build and scale marketing automation processes from scratch, reducing manual work and operational costs.
• Design, implement, and continuously improve MarTech solutions: workflows, integrations, and productivity tools for marketing teams.
• Establish and maintain a structured experimentation and A/B testing framework to accelerate learning and impact.
• Act as a connector between Marketing, Product, Analytics, and Engineering, translating business goals into clear technical tasks and outcomes.

We’ll have a match if you:

• Have 3+ years of experience building and scaling operational systems (automation, workflows, integrations, experimentation) in a digital product environment, working closely with engineering and analytics teams.
• Are highly autonomous and comfortable taking full ownership without constant guidance.
• Enjoy building processes from scratch and turning chaos into scalable systems.
• Think systemically: you see the full picture, dependencies, and trade-offs — not just isolated tasks.
• Can connect strategy with execution and explain your reasoning clearly to both technical and non-technical stakeholders.

Will be an advantage:

• Hands-on marketing experience and understand how acquisition, creatives, analytics, and product impact each other.
• Experience building or scaling marketing systems, workflows, or teams.
• Familiarity with no-code/low-code tools, analytics platforms.
• Strong collaboration skills with product, analytics, user acquisition and creative teams.

Your journey: message from the recruiter > interview > test > final interview > job offer.

Why appflame?

• Involvement in Ukrainian products that compete with the world’s best players.
• The ability to implement your own ideas, not the feeling of a cog in the system.
• Meaningful and useful products, created not just for shareholders to earn money.
• A sense of yourself among your people who are charged with results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.
• Well-established processes and no barriers to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Powerful social package and fair compensation.

We provide all conditions for your talents to be fully revealed. We are loyal to our people. Our loyalty doesn’t fade at the end of the working day. We do not leave our people alone with their problems, neither professional nor personal.

Join us.

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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status, or any other characteristics.