Lead Generation Team Lead in AVU SA

AVU SA is one of Europe's top fine wine merchants, holding over 600,000 bottles from the world's most prestigious wine regions such as Bordeaux, Burgundy, Champagne, Tuscany, and Napa Valley. With exclusive allocations from renowned estates, our wines are sourced from producers, collectors, and merchants to ensure impeccable provenance and quality. Our headquarters are based in Melide, Switzerland, with an additional office located in Leon, Spain, and warehouses in multiple locations, including Switzerland, France, the UK, and Spain. 

Role Overview 

We are looking for a Lead Generator Team Lead who will be responsible for the lead generation stream. This starts with the general strategy of lead generation and ends with the hands-on execution of collection. Finding the most optimal ways, channels, and methods of lead gen based on the desirable input criteria from the sales team.  This role combines a strategic approach and day-to-day operations with actual lead generation activities, including coordination of a small team of 2 people.  

Key Responsibilities 

• Suggest, test and define the most appropriate tools, channels and sources for lead generation. New ideas testing and validation. 

• Analyse, suggest and define the most optimal workflow of the lead generation sequence of actions. 

• Analyse and suggest possible improvements and management approach of the existing leads database 

• Lead a small team of lead generators, track their performance, and define the approach and methods of their work. 

• Research of leads contacts (emails) across different channels, systems, and sources based on the inputs and requirements from the sales team 

• Checking contact details' validity using predefined tools and actions 

• Adding leads details to internal storage databases 

Required Skills and Experience 

Must have: 

• English: Upper-Intermediate or higher  

• Experience in lead gen 3+ years 

• Good practical knowledge of lead gen systems and tools, e.g. Apollo, Hunter, Snovio, LinkedHelper, etc. 

• Understanding and experience with LinkedIn lead gen methods. 

• Ability to analyse potential innovations, test them and select new tools and methods. 

• Logical mindset, analytical thinking 

• PC/Internet confident user – internet, searches, websites.  

• Excel – basic formulas, tables, data analysis 

• You are not afraid of/bored with regular, similar activities 

• Experience with CRMs, spreadsheets, and internal databases. 

Nice to have: 

• Understanding and experience of email validation methods and tools 

• Understanding and experience with SMM lead gen methods. 

• Understanding of email outreach, deliverability 

• Experience with CRMs, spreadsheets, and internal databases. 

• Ability to use AI to improve the efficiency of work 

Other details:  

• Working type - purely remote from any country 

• Employment type - via FOP, contract. Salary in USD - direct monthly transfers from swiss company to your account.  

• Vacation - 20 working days/year 

• Sick leaves - 15 days/year 

• Medical insurance after a trial period.  
  
  Please apply mandatory with your salary expectations in USD/month