Development and implementation of marketing strategies and plans: positioning, tone of voice, brand communications email newsletters, cross-marketing, partner search for joint activations. Formation of reporting and KPI for each channelPlanning, organization and control of SMM direction (Instagram/TikTok). formation of media plans and promotion strategyConducting E-mail, SMS and Viber newsletters: writing texts, creating newsletter templates, schedule of newsletters, sending, analysis of results
Development and implementation of marketing strategies and plans: positioning, tone of voice, brand communications email newsletters, cross-marketing, partner search for joint activations. Formation of reporting and KPI for each channel
Planning, organization and control of SMM direction (Instagram/TikTok). formation of media plans and promotion strategyConducting E-mail, SMS and Viber newsletters: writing texts, creating newsletter templates, schedule of newsletters, sending, analysis of resultsRepositioning of the brand, updating the visual part (branding). Setting tasks for the designer and controlling the development of banners, visual materialsTracking competitors' marketing actions and developing marketing solutions to increase competitivenessLaunching (or updating) new digital communications: social networks, website, emailAnalyzing the effectiveness of digital channels: SEO, Google Ads, Meta Ads, emailWorking with CRM and building a system of personalized communicationsImplementation analytics, IT development (messenger integration)UX/UI audit of sites, production of TKManagement of design and contractors (creative, production)Preparation of reports and analysis of the effectiveness of marketing activities