Internet marketer in Koleo, TOV

About the company

KOLEO is a manufacturing and construction company with 20+ years of experience. We make home kits from high-altitude Carpathian spruce. 280+ implemented projects in 30+ countries. 7 technologies of wooden construction. Eurocode 5. Export to the EU, USA, Canada.

 koleo.com.ua

Starting point

There is a strategy, a team (SMM manager, Sales Manager), a contact base, 280+ completed projects for cases, an advertising budget.

We need a person who will build a lead generation system: paid advertising, analytics, conversion landings, email marketing.

Responsibilities: first 90 days

Week 1–2 > Analytics from scratch

• GA4, Facebook Pixel, UTM tags for 2 sites
• Dashboard for CEO: leads, sources, conversion
• Lead tracking connection > Kommo CRM

Week 2–4 > Paid Media

• Facebook/Instagram Ads (UA market, budget from the company)
• Google Ads UA (search)
• Lead forms, WhatsApp integration, retargeting

Week 3–6 > Landings for advertising

• There are sites, but separate landing pages are needed for advertising - for a specific audience and offer
• Minimum 1 conversion landing (goal >3%)
• Design of advertising creatives (banners, cards, carousel)

Month 2-3 > Optimization and scaling

• A/B tests of creatives and audiences
• Scaling what works, disconnecting what doesn’t
• Designing 3-5 cases from real projects (280+ - there are many to choose from)
• Google Ads EN/DE for the export market

Perspective (6+ months): SEO, LinkedIn Ads B2B, email funnels, videos with the CEO, formation of the marketing department.

KPI

• Ms. 1-2: advertising campaigns launched, 10+ leads/month, baseline CPL defined
• Mon. 3: 15-25 leads/month, CPL optimized, ROAS >3x
• Mon. 6+: marketing as a system with predicted CAC

Requirements

Must have:

• 2+ years of performance marketing with hands in Meta Ads Manager and Google Ads (cases with CPL, leads, ROI - mandatory)
• Creation of landing pages (Tilda, Webflow or similar)
• Basic design of advertising creatives (Canva, Figma)
• GA4 - setting up from scratch and reading data
• Experience in high-ticket B2C (real estate, construction, premium) or a similar niche
• Email marketing
• Analytical thinking: numbers > intuition
• Independence without micromanagement
• Active use of AI tools at work (ChatGPT, Claude, MidJourney, Gemini, etc.) — content generation, analytics, creatives, routine automation

Nice to have (the main bonus for growth to CMO):

• EN/DE language — for the EU market
• SEO
• CRM (Kommo or similar)

What is NOT included in your responsibilities:

• SMM content, stories, posts - this is done by the SMM manager
• Cold outreach B2B Europe - the task of the Sales Manager
• Complex video editing - we involve freelancers

Compensation and conditions

• Salary: depends on experience
• Bonus: fixed for a qualified lead or % of the media budget
• Real income as a result: 50–100K+ UAH/month
• Software and tools — paid by the company
• Advertising budget — from the company
• Remote, flexible schedule
• Direct communication with CEO
• Career: Marketing Manager > Head of Marketing > CMO (EU direction)

Instead of a resume - 3 questions

1. Lead generation case: niche, budget, CPL, number of leads, ROI (Ads Manager screenshots are welcome)
2. koleo.com.ua - 3 concrete steps to increase inquiries for the first month
3. Budget for 20 qualified leads/month in the wooden construction niche in Ukraine - justify