Influencer Community Lead in Genesis

We are looking for an Influencer Community Lead for a new social shopping application targeting the U.S. market. This mobile app makes shopping more engaging and smarter.

Key responsibilities:

• Trend Analysis: Monitoring and identifying emerging trends on TikTok and Instagram Shorts.
• Develop and launch the Ambassador Program: Define program structure, incentives, and strategies for ambassador acquisition, engagement, and retention.
• Recruitment & Outreach: Identify, attract, and onboard influencers, creators, and community leaders who align with the vision and target audience.
• Relationship Management: Foster strong relationships with ambassadors through regular communication, support, and strategic partnerships.
• Content & Campaign Management: Coordinate creative content strategies, campaigns, and activations with ambassadors, ensuring alignment with brand guidelines and objectives.
• Performance Tracking & Analysis: Monitor ambassador program KPIs, analyze results, and optimize strategies for maximum ROI and growth.
• Community Building: Create a vibrant community among ambassadors, encouraging collaboration, idea-sharing, and continued loyalty to company.
• Team Leadership: Hire and lead the team to scale the Ambassador Program.

Measures of success:

• Number of active ambassadors.
• Amount of organic app installs.

Key challenges in this role:

• Create a successful process from zero.

Skills and knowledge required:

Must-Have:

• Strong understanding of video content trends (TikTok and Instagram Reels).
• Experience in influencer marketing and talent negotiation.
• Organizational and multitasking skills to handle multiple productions simultaneously.
• Proven ability to manage and coordinate teams.
• English B2+.

Desirable:

• Familiarity with affiliate marketing and e-commerce content strategies.
• Experience working in a startup environment.

Professional experience required:

Must-Have:

• 2-4+ years of experience in influencer marketing, ambassador programs, or community management.
• Strong familiarity with social platforms (TikTok, Instagram) and influencer ecosystems.
• Proven track record in building, launching, or scaling successful ambassador/influencer marketing initiatives.
• Exceptional interpersonal, communication, and relationship-building skills.
• Highly organized, strategic thinker with analytical skills.
• Comfortable working in a fast-paced startup environment, thriving in roles with autonomy and responsibility.

We offer:

• An opportunity to grow your career quickly and effectively in a new, fast-moving company.
• Flexible work options: remote or in-office (Kyiv, Lviv, Warsaw, Lisbon).

Looking forward to your CV!